Why Clients Buy—And Why They Don't
We often wonder why the sale gets killed. Why the customer walks away. Sometimes it’s because we’re doing a lousy presentation. Or we forget the facts. But often, we get everything perfectly right. And then it’s time to ask for the sale. And we freeze. We get needy. We hope the neediness helps to get […]
[Continue reading...]If you’re struggling to get attention on your website or when you meet a client, it’s because you’re not using two core factors: novelty and consequences. When you use these two concepts back to back with each other, something magical happens? You get attention! Right click and ‘save as’ to download On January 15, 2008, […]
[Continue reading...]The hardest thing in business? Or life is the factor of confidence. Whether you’re in online marketing, selling products or services, or run a physical store, the confidence goes up and down. And yet, confidence is what creates sales. Sales, after all, is a transfer of enthusiasm from one person to another. So how can […]
[Continue reading...]It may seem like article writing is very hard. And it is. Good writing needs structure, it needs skill and it needs one more thing: input. Without input, nothing happens. So where do we get this input? And why bother with bad input? Finally, what if you don’t like audio learning? Can’t you just stick […]
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Turn on the switch in your room. Did the light turn on? Well, if it wasn’t for Michael Faraday, we may have still been in darkness And that’s because way back in 1831, Faraday invented electromagnetic induction. Right until that point, the whole idea of electricity was more of a curiosity than a reality. And […]
[Continue reading...]Is the 10,000 hours principle true? And if it’s true, what are your chances of success? And what are the biggest flaw? How do you take the concept of Malcolm Gladwell’s 10,000 Hours story (He took it from a K.Anders Ericsson study) and reduce the number of hours? Is talent really attainable in fewer hours? […]
[Continue reading...]If a job is worth doing, it’s worth doing 70% right. You can always come back to do the 20% later. Yes, read it again, and no, the math isn’t wrong. If you’re going to build a website, a 70% effort is fine. If you’re going to do a presentation a 70% effort is fine. […]
[Continue reading...]Clients aren’t always keen to accept our ideas? No matter how brilliant or workable. And we have the same problem with product or services.The resistance is much too high and we struggle to get things moving. So how do we overcome this resistance from clients? How do we overcome the objections? Right click and ‘save […]
[Continue reading...]It’s easy to get swayed into portraying someone else. And especially more so on the Internet where everyone seems to be doing so much better than you. How can you be true to yourself and still attract clients? Right click and ‘save as’ to download The Unedited Transcript This is The 3 Month Vacation, and […]
[Continue reading...]It’s not easy to save time. We all know that.Yet, time management isn’t just a factor of getting a fancy to-do list. Sometimes it involves some pretty odd things that you have to do.At Psychotactics, I didn’t always have time. Now my workload has more than doubled, but I have a lot of time. How […]
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