Why Clients Buy—And Why They Don't
When you sit down to write content for a book, you wonder why the sound of hitting your head is so very loud. The more you sit down, the harder it seems. And yet, there’s a reason—three actually. And the three are—tah dah! 1) Structure 2) Design 3) Content Stage 1: Structure is where you […]
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Let’s say you’re sitting in the audience, about to hear a speech on “Why Customers Buy”. You’re expecting the presenter to introduce himself. You’re expecting that presenter to say something about conversion and purchasing decisions. You’re not 100% sure what to expect, but you’re not expecting what you’re seeing right now. The speaker has grabbed […]
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Most of us make a fundamental mistake when dealing with the first few paragraphs. We put too many problems in, right away. And it’s a mistake. A big mistake! It’s like an air traffic controller letting three planes land on the same runway. So how do we avoid this problem? And is the problem over […]
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Dartboard? As in darts and a dartboard? Yes, exactly! If you go to a bookstore and buy a dozen books on pricing, you will find pricing is some incredibly sophisticated system. You’ll run into fancy and complicated pricing models that rapidly put you to sleep. So is pricing simple? Sure it is. You don’t need a book to […]
[Continue reading...]Whether you conduct online courses or workshops, there’s something we fail to consider. It’s called the Safe Zone. If we just want to play Internet guru, we don’t care if the clients can actually implement the information or not. But if we’re keen to be real teachers, it’s the ONLY thing we care about. Find […]
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Writing a book isn’t a pain. Well, most folks would disagree. Because writing has, traditionally, been a pain. But the pain comes from structure. The pain comes from knowing too much. Then, when you sit down to write, all the thoughts from the past start pushing through the same door. Your brain can’t deal with […]
[Continue reading...]When you’re making a presentation, how do you fire up your audience? There are many ways to get that Powerpoint or Keynote presentation going. But one of the most effective ways is to issue a challenge. The audience then waits for you to succeed (or fail). But you can’t fail, can you? You’re a magician […]
[Continue reading...]Most of us use benefits or solutions when presenting our products or services? and not the problem. So why bother with the problem? Will it actually improve the conversion on our sales pages? Will it improve our e-mail marketing? Will it get more attention when we’re making our presentations? The answer is yes, yes and […]
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It might seem that it’s impossible to get ideas for your articles. And it is. You go completely blank. Of course, there’s a reason for all this blankness. And just as you can go blank, you can have more ideas than you know what to do with. Wow, can this really be possible? Can you […]
[Continue reading...]We are prone to think that the opposite of success is failure.And it’s not. It’s decay.The opposite of moving forward, isn’t standing still. It’s decay. Like a pool of water that gets stagnant, we decay. Our businesses, whether we’re in an online business, or offline?it decays. So how do we overcome this decay? Right click […]
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