Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
How much time does it take to do research? Most of us do our research once we sit down to write an article, create a webinar or podcast. A zillion hours later, the content is still not ready and the hours have flown away needlessly. And that’s because we go about doing research the “wrong way”. All […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Here’s a little test. I’m going to write three lines. And of course, you’ll read those three lines. Then you’ll tell me which of the lines work. And which ones don’t. Ready? OK, here goes: 1) I’m going for a walk in the woods tonight. 2) The cylist doesn’t cycle very good. 3) Dinosaurs love yummy chocolate […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Vacations are like a project There’s a before-vacation and an after-vacation period that needs to be carefully managed. After years of taking vacations, and that too thrice a year, we have to do a lot of planning. So how do we make sure everything works when we’re away? How do we make sure we don’t get […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine you’re at Alfredo’s And Alfredo’s is your favourite Italian restaurant and you’ve been yearning all week for this lasagne. You sit down, chomp a mouthful, then another mouthful. The flavours explode in your mouth. Then Alfredo steps in and takes the plate away before you get the third bite in. It’s enough to make […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Whenever we sell a product or service, we forget an important question. The question: Why did you buy? So why is this question so very important? Why we buy is important for several reasons: 1) It validates the purchase decision 2) It gives you an understanding into the trigger 3) You can manage expectations better […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You’ve probably never heard of Grant Elliot. But on the night of March 24, 2015, over 1 billion viewers paid close attention as he hit the winning shot in the semi final of the World Cricket Tournament. But what of the players that came before him? What about their contributions? Doesn’t every player and contribution […]
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In Tokyo, under the Ginza railway station, there is a famous restaurant run by Jiro. The spotlight is obviously on Jiro, because of his Michelin-star status. Among all the restaurants in the world, few restaurants get the privilege of getting an extremely high rating in the food industry. And in this unassuming 10 seats restaurant, […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Last week we announced about the $2500 Brain Alchemy Masterclass Workshop we were giving away. And you were promised that you’d get a follow up email. Well, tah…dah…here’s the follow up email. And the link to read more details and get on the list is at: https://www.psychotactics.com/free/brain-alchemy-goodies/ Have fun 🙂 Warm regards, […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
There is an ancient saying that goes like this… You can’t step into the same river twice. That’s because the river has changed. And you’ve changed. And similarly when you try to re-write an article, you’re no longer the person you were. Doesn’t that sound bizarre? If you know me even slightly well, you’ve probably […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
In the year 2007, I had a discussion with a client. It was about giving some of our courses away—yes, Psychotactics Course. Without charge. It sounds unusual: Why would someone just give valuable information away? You and I know that “normal” people don’t do this kind of stuff. No one just gives away thousands of dollars […]
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