Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
What makes one presentation far superior than the next? What makes you want to binge-listen to some podcasts and just reject the others? What makes one book so readable while the other one is boring? It’s the concept of info-tainment. Where information is used to get attention, but entertainment is used to keep that attention. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Success is good. Focus is good. Until it’s bad. Incredible as it may seem, focus can cause a massive blindspot in our business. So what’s the option? Surely it can’t be distraction? Actually it’s a mix of both that’s required. Using the concept of “spinning plates”, you can avoid the blind spot of success and […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
We ask for testimonials and we get them, but are they any good? Or are they the usual sugary stuff that no one really reads. How do you get testimonials that are “journeys” and weigh in at 800-1000 words? Find out in this episode on “how to plan—and yes—get outstanding testimonials. Right click and ‘save […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine it’s a hot day and you’re longing for some ice-cream I give it you. You’re about to lick it. But then it gets snatched away from you. You don’t need to be told what happens next, right? And that’s because your brain has already gotten the “reward”. Hundreds of milliseconds before you even licked […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You’ve told yourself you shouldn’t be a perfectionist. Yet time and time again we head back to getting things done—perfectly. And in the process we get nothing done. I get into that trap a lot, and the only way out of the trap is to use a combination of three methods: external deadlines, internal deadlines […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Most of us wait until a job is completed to ask for testimonials. Admittedly that’s a good time, but it’s also much harder to get a testimonial from a client at that stage. Then we have to get all needy when asking for the testimonial. There are three points when you can get testimonials, and […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
It’s easy to just want praise, but that’s not how nature works. Nature roots out the fragile and keep only that which is anti-fragile. So is anti-fragility just a factor of “resilience”? No it isn’t. There’s a big difference between being resilient and anti-fragile. And the key to anti-fragility is to be like a “hydra”. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
If you’ve always wondered what The Brain Audit was all about. Or if you’ve ever wondered what’s in this book that’s caused thousands of businesses to ‘sell without selling‘, then here’s away to stop wondering. Because you can get a chunky 30 page excerpt of The Brain Audit. And it’s free. You’ll enjoy the cartoons. You’ll […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You know how folks are always talking about being a millionaire? Well, there’s a guaranteed way to become a millionaire It’s called walking. You have those two feet, and if you did 15,000 steps a day, you’d end up doing 5,475,000 steps a year (yes, that is indeed five million, four hundred and seventy five […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When we’re writing a book, creating a workshop or giving a presentation, we go hurtling down the path of HOW-TO. Except it seems that HOW-To is only part of the picture. We’re missing out on a crucial element, which is why our clients get confused. Learn how to use the HOW-NOT-To in your online and […]
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