Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Three factors cause writer’s block. Underwork. Overwork. Lack of systematic planning. But let’s talk about systematic planning, first Let’s talk about boiling an egg, shall we? What would you do first? Just turn on the flame and then scramble to get the vessel, water and egg? Wouldn’t the flame be the very last thing […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When you have a product or course online it seems it’s easy for competitors to copy it. Yet, being in online marketing isn’t the only place things can be copied. The fashion industry, for one has people that can copy. Competitors can copy whatever they feel like, because there’s no law that prevents them from […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When you sit down to write content for a book, you wonder why the sound of hitting your head is so very loud. The more you sit down, the harder it seems. And yet, there’s a reason—three actually. And the three are—tah dah! 1) Structure 2) Design 3) Content Stage 1: Structure is where you […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Let’s say you’re sitting in the audience, about to hear a speech on “Why Customers Buy”. You’re expecting the presenter to introduce himself. You’re expecting that presenter to say something about conversion and purchasing decisions. You’re not 100% sure what to expect, but you’re not expecting what you’re seeing right now. The speaker has grabbed […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Most of us make a fundamental mistake when dealing with the first few paragraphs. We put too many problems in, right away. And it’s a mistake. A big mistake! It’s like an air traffic controller letting three planes land on the same runway. So how do we avoid this problem? And is the problem over […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Dartboard? As in darts and a dartboard? Yes, exactly! If you go to a bookstore and buy a dozen books on pricing, you will find pricing is some incredibly sophisticated system. You’ll run into fancy and complicated pricing models that rapidly put you to sleep. So is pricing simple? Sure it is. You don’t need a book to […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Whether you conduct online courses or workshops, there’s something we fail to consider. It’s called the Safe Zone. If we just want to play Internet guru, we don’t care if the clients can actually implement the information or not. But if we’re keen to be real teachers, it’s the ONLY thing we care about. Find […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Writing a book isn’t a pain. Well, most folks would disagree. Because writing has, traditionally, been a pain. But the pain comes from structure. The pain comes from knowing too much. Then, when you sit down to write, all the thoughts from the past start pushing through the same door. Your brain can’t deal with […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When you’re making a presentation, how do you fire up your audience? There are many ways to get that Powerpoint or Keynote presentation going. But one of the most effective ways is to issue a challenge. The audience then waits for you to succeed (or fail). But you can’t fail, can you? You’re a magician […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Most of us use benefits or solutions when presenting our products or services? and not the problem. So why bother with the problem? Will it actually improve the conversion on our sales pages? Will it improve our e-mail marketing? Will it get more attention when we’re making our presentations? The answer is yes, yes and […]
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