Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
If you’ve always wondered what The Brain Audit was all about. Or if you’ve ever wondered what’s in this book that’s caused thousands of businesses to ‘sell without selling‘, then here’s away to stop wondering. Because you can get a chunky 30 page excerpt of The Brain Audit. And it’s free. You’ll enjoy the cartoons. You’ll […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You know how folks are always talking about being a millionaire? Well, there’s a guaranteed way to become a millionaire It’s called walking. You have those two feet, and if you did 15,000 steps a day, you’d end up doing 5,475,000 steps a year (yes, that is indeed five million, four hundred and seventy five […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When we’re writing a book, creating a workshop or giving a presentation, we go hurtling down the path of HOW-TO. Except it seems that HOW-To is only part of the picture. We’re missing out on a crucial element, which is why our clients get confused. Learn how to use the HOW-NOT-To in your online and […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Three factors cause writer’s block. Underwork. Overwork. Lack of systematic planning. But let’s talk about systematic planning, first Let’s talk about boiling an egg, shall we? What would you do first? Just turn on the flame and then scramble to get the vessel, water and egg? Wouldn’t the flame be the very last thing […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When you have a product or course online it seems it’s easy for competitors to copy it. Yet, being in online marketing isn’t the only place things can be copied. The fashion industry, for one has people that can copy. Competitors can copy whatever they feel like, because there’s no law that prevents them from […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When you sit down to write content for a book, you wonder why the sound of hitting your head is so very loud. The more you sit down, the harder it seems. And yet, there’s a reason—three actually. And the three are—tah dah! 1) Structure 2) Design 3) Content Stage 1: Structure is where you […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Let’s say you’re sitting in the audience, about to hear a speech on “Why Customers Buy”. You’re expecting the presenter to introduce himself. You’re expecting that presenter to say something about conversion and purchasing decisions. You’re not 100% sure what to expect, but you’re not expecting what you’re seeing right now. The speaker has grabbed […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Most of us make a fundamental mistake when dealing with the first few paragraphs. We put too many problems in, right away. And it’s a mistake. A big mistake! It’s like an air traffic controller letting three planes land on the same runway. So how do we avoid this problem? And is the problem over […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Dartboard? As in darts and a dartboard? Yes, exactly! If you go to a bookstore and buy a dozen books on pricing, you will find pricing is some incredibly sophisticated system. You’ll run into fancy and complicated pricing models that rapidly put you to sleep. So is pricing simple? Sure it is. You don’t need a book to […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Whether you conduct online courses or workshops, there’s something we fail to consider. It’s called the Safe Zone. If we just want to play Internet guru, we don’t care if the clients can actually implement the information or not. But if we’re keen to be real teachers, it’s the ONLY thing we care about. Find […]
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