Psychotactics

Why Clients Buy—And Why They Don't

  • Home
  • About Us
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    • Client Results
  • Products
    • Start Here First
    • Home Study
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    • Speaker
    • Consulting
  • Fun Stuff
    • Resources
    • Cartoons
    • Recipes

What’s the Opposite of Success? It’s Not Failure.

Author: Sean D'Souza


Three Month Vacation:Online Business Podcast We are prone to think that the opposite of success is failure.And it's not. It's decay.The opposite of moving forward, isn't standing still. It's decay. Like a pool of water that gets stagnant, we decay. Our businesses, whether we're in an online business, or offline?it decays.

So how do we overcome this decay?

http://traffic.libsyn.com/psychotactics/026_Decay.mp3

Right click and ‘save as' to download 


What is 15,000 multiplied by 365?

Why would you ask yourself such a question? I'm not really sure but I ask myself the question at the start of the year and the answer was mind boggling. It was 5,475,000. That's 5,475,000 steps that you can do in a year if you do 15,000 a day.

It was mind boggling to me for a very simple reason: I could never reach that goal. At least that's what I thought. I could never, ever reach that goal.

Then I thought about my parents. I thought of my grandparents, my great grandparents and all of them would have reached that goal. Every single one of them would have reached that goal every single year.

My parents, my grandparents, my great grandparents, they'd never known what it was to go to a gym. They never knew what it was to diet. They ate pretty much anything they wanted and any amounts of it and then they drank stuff. In the case of my dad I know that he smoked a lot as well and at 75 he was still riding his motorcycle.

So why did I got down this bizarre path of calculating these 5,000,000 steps a year?

The reason I went there was because I heard an interview somewhere. This doctor was talking about the opposite of success. In his case, he was talking about obesity and weight issues. He says, “The opposite of it is not standing still. The opposite of it is decay.”

That struck me like a thunderbolt.

The opposite of success is not not being successful. It's decay. It's almost like you've decided not to brush your teeth anymore and what happens. We're not really talking about standing still, are we? We're talking about decay. We're talking about stuff going really bad.

In today's episode I want to talk about three things.

  • The first is about learning.
  • The second about fitness.
  • The third is about achievements.

Let's start off with the first one which is learning.
To continue reading, download the transcript.

Next Psychological Marketing Article: Why Bad Testimonials Attract Bad Clients (And How To Avoid It)
Next Step: Read actionable articles on psychological marketing.

The Headline Report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Click on the button below to get a detailed report on "Why headlines fail (And how to create headlines that work)".

Get the Headline Report

Filed Under: Psychological Marketing Tagged With: opposite of success

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

PSYCHOTACTICS

  • Facebook
  • Twitter
  • YouTube

sean@psychotactics.com | Skype | Privacy

Copyright © 1999 - 2023 PsychoTactics Limited. Website Development StressLessWeb

  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes