Nothing bugs you more than a painful client.
A client who hassles you at every step of the way.
A client who won't pay on time.
A client who takes up so much of your energy that you get drained.
I used to have clients like that
And then at some point I stopped getting bad clients.
Every single one of our clients were helpful, kind and extremely co-operative.
Work became a joy instead of a painful exercise.
And after a lot of digging, I found out the reason for the change
Amazingly it was the testimonials. My Web site was like a mirror. When I had the “right” testimonials and the right “tone” to the testimonials, and of course the right “structure”, I started getting amazing clients.
So what's the right tone and right structure?
Can something as basic as a testimonial make such a massive difference to your sanity and your cash flow? And is it possible that instead of just getting another testimonial, you'll actually get an insight into how the customer buys, and their rationale for choosing you?
If you've ever struggled to get consistently good clients (or detailed testimonials for that matter) then you'll find that this knowledge is more than just common sense. It's a bit of strategy you can't do without.
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P.S. Here is what Allen Weber has to say about this product
“It solved the problem of getting meaningful testimonials, without
needing to ‘bribe anyone' for it”.
I have been using testimonials in sales letters, and on websites for many years. And I have given testimonials for products I love. I thought I knew a lot about testimonials: From the sugary sweet ones that say nothing bad to the ones that use Sean's six questions he writes about in this book–which are really critical to get good, well, constructed testimonials from clients and/or customers. What I found while reading this book…well, by page 26–PAGE 26 itself–I already had a full sheet of notes on how to improve testimonials.
And as I continued reading, I found so many MORE new great ideas for getting testimonials–whether written, on audio, on video–and how to use them effectively. I was shocked, even a bit amused at how little I knew.
Utilizing the easy to understand, easy to implement information in this book should bring in far greater revenue. And even better, it solves a problem for me of how to get real, meaningful testimonials, doing it legitimately–and without making anything up, or needing to “bribe anyone”.
The best thing of all: I've learned how to get these testimonials long before anyone has bought the product!
Jacksonville, Florida, USA
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