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Psychotactics Blog

How To “Finish Your E-Book”

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How To Finish Your E-Book

Writing a book isn’t a pain. Well, most folks would disagree. Because writing has, traditionally, been a pain. But the pain comes from structure. The pain comes from knowing too much. Then, when you sit down to write, all the thoughts from the past start pushing through the same door. Your brain can’t deal with […]

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Next Info Products Article: Why Focusing on ‘One Concept’ Helps Create Powerful InfoProducts
Next Step: Read actionable articles on info products.

The Amazing Power of the Challenge (And How To Fire Up Your Audience)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

When you’re making a presentation, how do you fire up your audience? There are many ways to get that Powerpoint or Keynote presentation going. But one of the most effective ways is to issue a challenge. The audience then waits for you to succeed (or fail). But you can’t fail, can you? You’re a magician […]

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Next Marketing Strategy Article: How To Use The “Problem” To Get Attention (Without Being Negative)
Next Step: Read actionable articles on marketing strategy.

How To Use The “Problem” To Get Attention (Without Being Negative)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

Most of us use benefits or solutions when presenting our products or services? and not the problem. So why bother with the problem? Will it actually improve the conversion on our sales pages? Will it improve our e-mail marketing? Will it get more attention when we’re making our presentations? The answer is yes, yes and […]

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Next Marketing Strategy Article: Book Recommendation—The Talent Code
Next Step: Read actionable articles on marketing strategy.

How To Get Ideas When Writing Articles

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How To Get Ideas When Writing Articles

It might seem that it’s impossible to get ideas for your articles. And it is. You go completely blank. Of course, there’s a reason for all this blankness. And just as you can go blank, you can have more ideas than you know what to do with. Wow, can this really be possible? Can you […]

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Next Article Writing Article: The Secret Ingredient To Writing
Next Step: Read actionable articles on article writing.

What’s the Opposite of Success? It’s Not Failure.

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

We are prone to think that the opposite of success is failure.And it’s not. It’s decay.The opposite of moving forward, isn’t standing still. It’s decay. Like a pool of water that gets stagnant, we decay. Our businesses, whether we’re in an online business, or offline?it decays. So how do we overcome this decay? Right click […]

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Next Psychological Marketing Article: Why Bad Testimonials Attract Bad Clients (And How To Avoid It)
Next Step: Read actionable articles on psychological marketing.

Why Bad Testimonials Attract Bad Clients (And How To Avoid It)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How To Attract The Customers You Want

Nothing bugs you more than a painful client. A client who hassles you at every step of the way. A client who won’t pay on time. A client who takes up so much of your energy that you get drained. I used to have clients like that And then at some point I stopped getting […]

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Next Internet marketing Article: Three Obstacles To Happiness (And How To Overcome Them)
Next Step: Read actionable articles on internet marketing.

Book Recommendation—The Talent Code

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

Why did we have so many great artists, painters and sculptors in the Renaissance? Why does Brazil produce so many great soccer players? Is slow learning better than fast? Learn more by reading “The Talent Code” by Daniel Coyle. Right click and ‘save as’ to download  Right click and save-as to download this episode—Book Recommendation: […]

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Next Marketing Strategy Article: Two Precise Steps To Getting Attention
Next Step: Read actionable articles on marketing strategy.

Three Obstacles To Happiness (And How To Overcome Them)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

The Three-Month Vacation, that’s one of the things that make me really happy. But what else is required to keep that happiness level up? The key lies in identifying the obstacles. When we remove the obstacles, we know how to get to happiness. This may seem like a weird topic to take on, but check […]

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Next Psychological Marketing Article: The 70% Principle—Why It Knocks Procrastination Out of the Ball Park
Next Step: Read actionable articles on psychological marketing.

The No.1 Deal Killer (When Making A Sale)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

We often wonder why the sale gets killed. Why the customer walks away. Sometimes it’s because we’re doing a lousy presentation. Or we forget the facts. But often, we get everything perfectly right. And then it’s time to ask for the sale. And we freeze. We get needy. We hope the neediness helps to get […]

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Next Selling Article: Why We Sell Less—The Root of Confidence
Next Step: Read actionable articles on selling.

Two Precise Steps To Getting Attention

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

If you’re struggling to get attention on your website or when you meet a client, it’s because you’re not using two core factors: novelty and consequences. When you use these two concepts back to back with each other, something magical happens? You get attention! Right click and ‘save as’ to download  On January 15, 2008, […]

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Next Marketing Strategy Article: How To Win Over Skeptical Clients (In Three Quick Steps)
Next Step: Read actionable articles on marketing strategy.
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The Headline Report why headlines fail report

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  • Home
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    ▼
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    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
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    ▼
    • Client Results
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    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
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    • Resources
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