There are two ways to learn something You learn it. OR you unlearn and then learn. As you’d have worked out, the second way is a lot harder. To learn means to have little or no fear To unlearn means to erase the fear, and then put in confidence. This requires twice the effort and […]
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Psychotactics Blog
Are you totally missing out the Heater Syndrome in your copywriting?
Ever walked into a cold room on a chilly night? You know what I mean. On a really cold night, step into a freezing room and turn the heating on full. The heater chugs. It kazooozas. But the room is still brrrrr. And then suddenly, about fifteen-twenty minutes later, thou art toasty (as hell, I […]
[Continue reading...]Why Client Doodles Cost You Sales (And How To Stop the Doodling)
Doodles. Gosh you hate doodles. And as you’re speaking to a client, they’re doodling away. Random, scribbly drawings on a sheet of paper are causing you to get more hassled by the second. Because somehow, it seems your client really isn’t paying attention. And this lack of attention might cost you the sale. Aaaaaaaaarghhhh! So […]
[Continue reading...]Why You Lose Focus—And How “Brain Maps” Play Their Role
I remember sitting in a queue at JFK airport in New York waiting to take off As I sat in the plane, I could see our plane stuck behind about six or eight other planes. They were all waiting to take off. And as we waited the weather conditions changed, causing the planes to keep […]
[Continue reading...]Are You Using This Emergency Email Tactic In Your Marketing?
If your business stops and sputters for any reason whatsoever, here is an excellent email tactic that you can use in your marketing. No matter whether you’re marketing online or offline, here is how you can get your sales rip-roaring once again. All you need is an understanding of this powerful facet of customer psychology, […]
[Continue reading...]Does your marketing strategy ever drive up to Echo Point?
Most marketing strategies go phooey, not so much because they’re not good, but because the strategists don’t drive their marketing strategy to Echo Point. Not sure what that means in marketing terms? And how it can affect your marketing plans? Read the article to find where you could be going all wrong. Here’s how mums […]
[Continue reading...]How to Avoid Participants Tuning Off During Workshop Assignments
Seminars are just information dumps Yes, I don’t mind going to a seminar, but it’s just a newsreel. You then have to go out and do all the hard work. In fact, everything that’s being taught at that seminar could have been downloaded on a PDF file and an audio (if not video). But let’s […]
[Continue reading...]The Customer Stampede: How can you harness it?
Does your marketing campaign tend to go suddenly quiet? The phone should be ringing off the hook, your web server should be crashing with the number of orders, yet all you hear is the sound of silence. One psychological factor could throw your entire marketing campaign out of whack. What is that factor? And how […]
[Continue reading...]How We Confuse the Heck Out Of Our Customers
You first hear a jingle in the distance. It’s soft but audible. And it’s kind of familiar. About four seconds and one millisecond later, you hear doors being slammed. Excited, shrill voices fill the air. The quiet of the afternoon is suddenly punctuated with kids enthusiastically scanning the horizon in anticipation of something. That something […]
[Continue reading...]Why Processing Time Is Critical For Consumption
Do you remember what you’ve learned? Or are you a Sponge Bob? Soak a sponge with water. It will absorb all the water willingly. And as you pick it up, the soaked sponge will drip. A good chunk of the water will drippity-drip all over you if you’re not careful. But let’s say you are […]
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