It might seem obvious, right? Not all women buy size 5 shoes. I mean why would they? Not everyone’s size is 5. It’s probably 6. Or 4. Or 7. Or 17 🙂 And Size 5 shoes just don’t fit. So even if she got the best discount… The best quality; the best variety; the softest, […]
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Psychotactics Blog
Last Day For Special Offer Worth $158 With The Brain Audit
If you didn’t get/or read the email three days ago, here’s an important reminder. When you buy the Premium Brain Audit on the 12th, 13th, 14th or 15th April 2011, you’ll also get a bonus set of Goodies on ‘How To Create Headlines: Part 1 + Part 2 (worth $158) absolutely free. *If you’ve wondered […]
[Continue reading...]Why Disconnectors in Copywriting Are Critical In Keeping Your Reader Awake
Do me a favour. Watch one of those soppy soaps today. Something like ‘Desperate Housewives; Dynasty; The Bold and the Beautiful’ or something equally…um…riveting. Notice how they started the episode? They didn’t trust the fact that you’d actually remember the previous episode. Nope, the writers of the soap know that you have extreme short-term memory, […]
[Continue reading...]How to Sell To Fact-Based and Big-Picture Buyers Simultaneously
Al Gore and Bill Clinton. Sitting side by side, watching you make a presentation. Al’s not saying a word. He’s watching you carefully. His face is painted a deep shade of scepticism. And as you look at Clinton, you see a different picture. Clinton’s smiling; he’s got that goofy grin that seems to light up […]
[Continue reading...]Why Variation Is The Hallmark of Outstanding Presenters
Put on some Bach, Beethoven or Chopin. And listen to the music. What do you hear? You hear variation. The music races madly ahead. Then it stops. It goes softer, then louder. Then at a normal volume once again. And variation isn’t just restricted to classical music. It’s pretty much everywhere you look. In cartoons, […]
[Continue reading...]How To Get Your Copywriting To Do The Lambada!
Words lambada. Words don’t sit out at a party. They get up and they swing. They rock, they shake their hips and they twirl like crazy. Words lambada. You don’t agree with me, do ya? The words in your copy may get up to do a series of embarrassing dance steps, but heck, it ain’t […]
[Continue reading...]The Critical Importance of Sandwiching your Copywriting
I don’t know if you’ve ever tried eating a one-slice sandwich. Yeah, one slice. Put one slice down. Then pile the slice with chicken, mayonnaise, pickles, tomatoes, lettuce and sauces. Now eat the slice of bread, will ya? Ummm…I’d rather not, you say Because even a dumbo knows that a one-slice sandwich is a recipe […]
[Continue reading...]How John Forde (and Sean D’Souza) Got Me To Write Articles
Before I start, let me make one thing clear. John Forde is a copywriter with a great newsletter who’s also a good friend. And me, I’m Sean D’Souza. Which of course makes it really weird when I say I used myself for inspiration. It sounds a lot more than weird, actually. It sounds egocentric. Let […]
[Continue reading...]The Power of Connectors in Copywriting
You’ve started reading a newsletter. And before you know it, you’re at 500 words. Then at 750 words. And hurtling past 1000 words. How on earth did you end up reading so much, when all you wanted to do was skim through the article? The answer is in the connectors in copywriting. So what are […]
[Continue reading...]Do Barriers Improve or Worsen Customer Qualification?
There’s a legendary story about a French Bank. Apparently their elderly customers took up too much time dealing with the banking clerks, and did little business of value. So the bank decided they wanted to give the elderly customers the ol’ heave ho. But how do you get rid of elderly customers without igniting a […]
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