Meow. Meow. Meow. Meow. Meow. Meow. Meow. Meow. Felix the cat wasn’t invited to breakfast. But he sure as hell was creating a ruckus as we sat down to our bacon, eggs and steaming coffee on a lazy summer’s Sunday. You see, Felix wanted bacon. As a kitten, Felix had been given tiny scraps of […]
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Psychotactics Blog
Why Customers Buy And Still Leave Shortly After
You’re at Emile’s This isn’t just a restaurant. It’s Emile’s on 545 South, 2nd Street. You’ve been dying to get to this restaurant forever. You’ve read all the glowing reviews. The food they say, is ‘exquiseet.’ The wine is straight out of Wine-Spectator’s award winning wine list. You’re smacking your lips. This is the moment […]
[Continue reading...]Why ‘Free’ Is Lousy For Consumption
You’ve been told that FREE works really well. Well it does But only when attracting a customer. If you really want a customer to benefit, you have to stop the free dole out. Because the moment something continues to be free, the consumption of those products/services plummets like a rock. You don’t have to believe me, […]
[Continue reading...]How To Create The Accidental Evangelist
Phil doesn’t really care about American Express. Why should he care? I mean it’s just a credit card after all. Sure it’s got a few benefits and features and stuff that other credit cards don’t have, but that’s not enough to make Phil yodel about American Express. Yet recently, Phil’s been yodelling Suddenly, Phil’s become […]
[Continue reading...]How a Single Bullet Can Get a Customer To Buy
I remember going to a workshop in the year 2003 The price of the workshop was $8000. Plus there was overseas travel involved. And yes the usual accommodation and food expenses. In all it was going to cost me almost $12,000 to get to this one workshop. And I made the decision on the basis […]
[Continue reading...]Is There Too Much Sugar In Your Testimonials?
Take a cup of hot, steaming coffee. Add one spoon of sugar. Add another spoon of sugar. Then just for good measure, add three more spoons (yes, of sugar) Now drink the coffee Now, now, no ‘yuck’ from you. I know the coffee is sickeningly sweet. And that coffee is headed straight for the drain […]
[Continue reading...]The Simplest Benchmark of Success
Two people There are two kinds of people on the planet. Those who make excuses. And those who don’t. The ones who make excuses don’t start that way No one is ‘born talented’ at making excuses. But over the years they learn to get out of things. They learn how to blame the weather, their […]
[Continue reading...]Simple Steps To Take the Fear Out Of Your Presentation
Twas the night before the presentation. Fear filled the room. What if I look like an idiot? What if I don’t get the message across like I want to? What if, indeed! Giving a presentation or a speech or ahem…a teleclass need not be intimidating. And contrary to what most people may tell you, structure […]
[Continue reading...]A Tale of Two Sales Pages: Which One Ends Up With The Paying Customers?
You’d think it would make sense, wouldn’t you? I mean here you are surfing the Internet. And this website is giving you $86 off compared with another site. That’s a whole 30% difference. Yet you end up buying the product from the site with the higher price. Now why on earth would you do something […]
[Continue reading...]So what if you give most of it away?: The Bikini Concept
The other day I was on a call, and I literally gave the listeners all the steps in the Brain Audit. And the more I gave, the more they were keen to buy the product. This kinda took me by surprise I’ve long been under the impression, that if you give away all the steps […]
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