Listen to yourself as you’re speaking. You’ll invariably find yourself saying the word “but” several times a day. You’ll use the word to nullify what you just said, as in: You did a great job, but… Or you’ll use the word to defend your actions, as in: I would have done that, but… My niece […]
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Psychotactics Blog
Outsourcing: When Do You Do It?
Most of us are experts at trying to fix problems at the last minute. It ain’t broke, so why fix it, we think. Well, how do you know it ain’t broke? And is it really important to become a jack of many trades, or just concentrate on your niche? Heck, that’s one tricky question… But […]
[Continue reading...]The Curse of Self-Edit
When we sit down to do a project, we never seem to see the end of it. Let’s say you want to create a simple information product such as a fifteen minute audio. Technically speaking, this audio should take you fifteen minutes to create. If you sit down and write an outline, it should take […]
[Continue reading...]The Unknown Secret of Time Management
Imagine a close relative needs to be driven to the hospital and you don’t have time to call an ambulance. You have to drive your relative to the hospital right away. So what do you do? You drive, don’t you? And you get your relative to the hospital. And obvious as it may sound, you […]
[Continue reading...]The Choice Paradox: Why Customers Want More And Less Simultaneously
Take out that Nokia from your bag. And look at the features. It can tell time; it can be a stopwatch; it can keep diary appointments; it can help you pass time with ingenious little games; it can probably take photos; send text messages; maybe even double up as an mp3 player or a torch. […]
[Continue reading...]Why Pre-Selling Products Is A Sound Marketing Strategy!
It’s the centre court at Wimbledon. The big digital Rolex scorekeeper is blank.No linesperson peering whether the ball is in or out.No umpire somberly saying,”Quiet please,”And no, Maria Sharapova isn’t doing a practice run either. Heck, we’ve arrived at Wimbledon centre court a month too early Yes, we have. But those empty seats you see, […]
[Continue reading...]Why Outlining Keeps “Article Bloating” In Check
If you were to walk into a Hollywood studio, you’d expect to see actors, lights and action, right? Right. But actors, camera and lights are expensive. So every movie director and producer on the planet does one thing: They outline. They outline the script. They outline the storyboard. They outline every darned thing that can […]
[Continue reading...]Why Chunking Down Increases Your Expert Status
There you are at check-in, about to catch your flight. And right beside you is your carefully packed carry-on luggage. In that luggage you have your clothes. Your shoes. Your toiletries. Your surf board. Your guitar. Your Christmas tree. Ah, but you think no one would be so fruity as to put their surf board, […]
[Continue reading...]The ‘Chocolate Theory’ of Creating Sequential Products and Services
Karate has a sequence. Dinner has a sequence. Religion has a sequence. Even good ol’ school had a sequence. And sequential empires, um businesses, work no matter if you sell a product, service or do some sort of training. But as a seller of a product or service, a certain question must cross your mind. […]
[Continue reading...]How To Retain 90% Of Everything You Learn
Imagine if you had a bucket of water. And every time you attempted to fill the bucket, 90% of the water would leak out instantly. Every time, all you’d retain was a measly 10%. How many times would you keep filling the bucket? The answer is simple: just once. The first time you noticed the […]
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