Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
To get a customer to opt-in may seem an easy process. But that’s only if the customer is already right in front of you. So if the customer is at your office, or on your website, then opt-in is relatively easier. But what if the customer is listening to your ad on the radio? What […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
There’s a specific reason why I wake up in the morning and end up writing three-four articles before I even hit the first sip of coffee. It’s because I’m all charged up. The emotions are flowing. I’m either happy. Or sad. Or frustrated beyond belief. And the reason why I get into these crazy moods […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Surely you’ve heard of the phrase regarding lousy carpenters. And lousier tools. It runs like this: A bad carpenter blames his tools. Well I agree. And I disagree. A great set of tools are useless, even dangerous in the hands of an amateur. But on the other hand, a great carpenter should never suffer with […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Most of us think of competition the same way we think of Dracula: Totally avoidable. You’re sure they’ll suck your blood, rob your ideas and then sneak away to their glossy dark oak coffin. But hey, you’ve been watching too many Dracula movies. Competition can be a great alliance. And it depends on various factors. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
If you stepped into a restaurant and asked for a wine, you’d get a question back. The question would be: Which wine would you prefer? Red or white? And of course those questions would lead to more questions. Until finally you got down to the exact wine you were looking for. Article writing has that […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Every four years at Psychotactics, we do something really interesting. We have a party. And we roll it up in a workshop. And we do it at a price so low, that it’s almost too hard to believe. And this year, we’re headed to Vancouver and Washington DC in September. The last time we had […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Do you quickly want to get the attention of your customers when you’re speaking? Well, here’s a quick method to do so. It’s called ‘put in a number.’ Because numbers add a bucket load of curiosity. So what’s a number? A number is a figure. Like 23% Or 55 people. Or $7 million. Numbers attract. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Would a customer buy a product just to brag? Would they pay more just to say: “I paid more?” What if you sold something that wasn’t something spiffy like a diamond? What if you sold a bed, or teacups, or tiles? What if you sold a training course instead? In any business the price can […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Have you ever been to a party where you knew no one? And then like an angel, an old friend pops up with a big smile. Suddenly you feel relieved. Suddenly the anxiety-factor washes off you and you start to relax. That friend is simply acting as a guide She shows you around the place. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Summer fires can be brutes. Especially as the days get hotter, and the bush gets drier right across Australia. You can hear the sound of the imaginary fire; the crackle; and its teasing nature as it sweeps through the bush, taking a life of its own. All it takes is one stray cigarette One arsonist. […]
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