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Psychotactics Blog

The Myth of Focus

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Imagine a one-year old child that is focused. Imagine that one-year old is on a focused mission. That mission is to ‘learn to walk’ First I shall walk, it says. Forget everything else. I’m going to learn to walk, and that’s it. And then I shall learn to talk. And then I shall learn a […]

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Next Psychological Marketing Article: Understanding Patterns: How Your Brain Thinks
Next Step: Read actionable articles on psychological marketing.

Understanding Patterns: How Your Brain Thinks

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Imagine you went to a friend’s house today. You’re in your friend’s kitchen. And you see a chair. And you sit down on that chair. How do you know it’s safe to sit on that chair? But even more interestingly, how do you know it’s a chair in the first instance? Your brain worked out […]

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Next Psychological Marketing Article: Why Skill Upgrades Are Not A Luxury
Next Step: Read actionable articles on psychological marketing.

How A Single Article Drew Tens of Thousands of Customers To Sign Up.

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Imagine you woke up one morning and wrote an article. Just another article like all the articles you’ve been writing. And then suddenly you had tons of folks clicking on this article. Reading it. Then signing up to your newsletter. These tons of folks go into the hundreds, then into the thousands, then into the […]

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Next Article Writing Article: Stuck for a topic? Here’s how the Internet Helps
Next Step: Read actionable articles on article writing.

Why Skill Upgrades Are Not A Luxury

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Surely you’ve heard of the phrase regarding lousy carpenters. And lousier tools. It runs like this: A bad carpenter blames his tools. Well I agree. And I disagree. A great set of tools are useless, even dangerous in the hands of an amateur. But on the other hand, a great carpenter should never suffer with […]

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Next Psychological Marketing Article: The Role of Get-Rich Quick Merchants
Next Step: Read actionable articles on psychological marketing.

The Role of Get-Rich Quick Merchants

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

In the year 2003, I went to a presentation in Australia. There were 450 people in the room. And two fancy cars (yes in the room!) And then the speaker ran from the back of the room to the front, amidst thunderous applause. Five days later, I was $10,000 poorer. And none the wiser. I’d […]

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Next Psychological Marketing Article: Understanding the Rosetta Stone (And How It Affects How You Learn)
Next Step: Read actionable articles on psychological marketing.

Stuck for a topic? Here’s how the Internet Helps

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

If you’re trying to write articles, the chances are that you’ll be up early in the morning trying to get your brain cells churning, right? Not really. Most people actually do quite the opposite. They’ll sit down to write an article when all the rest of the work is done. And that’s when they’re most […]

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Next Article Writing Article: Why “WHAT” Is A Good Starting Point For Most Article Outlines
Next Step: Read actionable articles on article writing.

5000bc: How can I join?

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

In your business it’s not enough to just learn. You need to get things done if you really want that ‘Three Month Vacation’. Most small business owners seem to be frozen or going around in circles. There’s so much advice out there; so much information that only a completely nutty person would sign up for […]

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Next Membership forums Article: Lynda Weinman of Lynda.com speaks about membership sites to Sean D’Souza
Next Step: Read actionable articles on membership forums.

Understanding the Rosetta Stone (And How It Affects How You Learn)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Understanding the Rosetta Stone (And How It Affects How You Learn) Do you know the story of the Rosetta Stone? You do, don’t you? You know how archaeologists couldn’t make head or tail of hieroglyphics. And it’s not like they didn’t try. They just weren’t able to figure out what those nice little pictures on […]

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Next Psychological Marketing Article: The Bicycle Moment: When Everything Falls Together
Next Step: Read actionable articles on psychological marketing.

Announcing Brain Audit 3.2 + Special Goodies

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

If you’ve been wondering whether or not to purchase the Brain Audit then here’s the perfect moment. And it’s perfect because you get the Brain Audit Version 3.2 just launched in June 2009. Two years in the making… This book has been two years in the making, and now it’s finally out! And you not […]

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Next Events Article: Announcing Brain Audit 3.2
Next Step: Read actionable articles on events.

The Bicycle Moment: When Everything Falls Together

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

If you learned to ride a bicycle, there’s a pretty good chance you fell. And fell down a lot. I sure did. What’s worse is I learned to ride on hills, with red mud. And that means there was a good chance of losing control on the slopes. And grazing your feet, hands and face […]

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Next Psychological Marketing Article: How To Make Sure You Get Paid On Time
Next Step: Read actionable articles on psychological marketing.
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