Psychotactics

Why Clients Buy—And Why They Don't

  • Home
  • About Us
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    • Client Results
  • Products
    • Start Here First
    • Home Study
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    • Speaker
    • Consulting
  • Fun Stuff
    • Resources
    • Cartoons
    • Recipes

Psychotactics Blog

Why mistakes can make you an amazing profit

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

What do you do when you make a mistake either on your website or in your marketing? Or in any communication for that matter? You hope no one sees it, right? Then you go back in the dark of the night and erase it. Like it never existed That way no one knows you made […]

[Continue reading...]
Next Psychological Marketing Article: Why A Report Matters In The Mind Of Your Audience
Next Step: Read actionable articles on psychological marketing.

Why Bad Testimonials Attract Bad Clients

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Nothing bugs you more than a painful client. A client who hassles you at every step of the way. A client who won’t pay on time. A client who takes up so much of your energy that you get drained. I used to have clients like that And then at some point I stopped getting […]

[Continue reading...]
Next Marketing Strategy Article: Why A Report Matters In The Mind Of Your Audience
Next Step: Read actionable articles on marketing strategy.

Why A Report Matters In The Mind Of Your Audience

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Imagine you wrote a report 20 pages long. Then imagine that report got translated into seven languages – French, German, Spanish, Japanese, Russian, Dutch and Italian. Imagine that that single “work of art” was requested in a print format well over 10,000 times (at a cost of about $2.50 – $3.50 each. And then sold […]

[Continue reading...]
Next Article Writing Article: The Myth of Focus
Next Step: Read actionable articles on article writing.

The Myth of Focus

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Imagine a one-year old child that is focused. Imagine that one-year old is on a focused mission. That mission is to ‘learn to walk’ First I shall walk, it says. Forget everything else. I’m going to learn to walk, and that’s it. And then I shall learn to talk. And then I shall learn a […]

[Continue reading...]
Next Psychological Marketing Article: Understanding Patterns: How Your Brain Thinks
Next Step: Read actionable articles on psychological marketing.

Understanding Patterns: How Your Brain Thinks

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Imagine you went to a friend’s house today. You’re in your friend’s kitchen. And you see a chair. And you sit down on that chair. How do you know it’s safe to sit on that chair? But even more interestingly, how do you know it’s a chair in the first instance? Your brain worked out […]

[Continue reading...]
Next Psychological Marketing Article: Why Skill Upgrades Are Not A Luxury
Next Step: Read actionable articles on psychological marketing.

How A Single Article Drew Tens of Thousands of Customers To Sign Up.

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Imagine you woke up one morning and wrote an article. Just another article like all the articles you’ve been writing. And then suddenly you had tons of folks clicking on this article. Reading it. Then signing up to your newsletter. These tons of folks go into the hundreds, then into the thousands, then into the […]

[Continue reading...]
Next Article Writing Article: Stuck for a topic? Here’s how the Internet Helps
Next Step: Read actionable articles on article writing.

Why Skill Upgrades Are Not A Luxury

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Surely you’ve heard of the phrase regarding lousy carpenters. And lousier tools. It runs like this: A bad carpenter blames his tools. Well I agree. And I disagree. A great set of tools are useless, even dangerous in the hands of an amateur. But on the other hand, a great carpenter should never suffer with […]

[Continue reading...]
Next Psychological Marketing Article: The Role of Get-Rich Quick Merchants
Next Step: Read actionable articles on psychological marketing.

The Role of Get-Rich Quick Merchants

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

In the year 2003, I went to a presentation in Australia. There were 450 people in the room. And two fancy cars (yes in the room!) And then the speaker ran from the back of the room to the front, amidst thunderous applause. Five days later, I was $10,000 poorer. And none the wiser. I’d […]

[Continue reading...]
Next Psychological Marketing Article: Understanding the Rosetta Stone (And How It Affects How You Learn)
Next Step: Read actionable articles on psychological marketing.

Stuck for a topic? Here’s how the Internet Helps

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

If you’re trying to write articles, the chances are that you’ll be up early in the morning trying to get your brain cells churning, right? Not really. Most people actually do quite the opposite. They’ll sit down to write an article when all the rest of the work is done. And that’s when they’re most […]

[Continue reading...]
Next Article Writing Article: Why “WHAT” Is A Good Starting Point For Most Article Outlines
Next Step: Read actionable articles on article writing.

5000bc: How can I join?

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

In your business it’s not enough to just learn. You need to get things done if you really want that ‘Three Month Vacation’. Most small business owners seem to be frozen or going around in circles. There’s so much advice out there; so much information that only a completely nutty person would sign up for […]

[Continue reading...]
Next Membership forums Article: Lynda Weinman of Lynda.com speaks about membership sites to Sean D’Souza
Next Step: Read actionable articles on membership forums.
« Previous Page
Next Page »

What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

PSYCHOTACTICS

  • Facebook
  • Twitter
  • YouTube

sean@psychotactics.com | Privacy

Copyright © 1999 - 2026 PsychoTactics Limited. Website Development StressLessWeb

  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes