Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
When you went to buy your computer, you paid for the computer in advance. When you went to the dentist, you paid your $5000 bill on the way out. And yet, when it comes to collecting money in your own business, you’re running up against a big, bad wall. So how do you get paid […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
If you’re conducting a workshop anytime soon, you’re going to have one big problem on your hand. The moment you open the doors and let your audience out for a coffee/lunch break, you’ll have a hard time getting them back. And then you become a sheep-dog, having to herd the sheep back into the pen. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Your brain is like a surfer on the waves. When the surfer sees a big wave coming, he rides that wave. And then he zigs and zags to keep his balance, as the wave rushes madly to shore. But right after the ‘surfer’s wave’ is another wave. And another. And dozens of others. But the […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
If you’ve been to a presentation, you’ll find that part of the presenter’s agenda is to take questions at the end. Which means you make your presentation, and then you call for questions—just in case someone needs something clarified or in case your presentation has raised some questions. But do you have to take questions? […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Examples have a singular goal: They help the reader understand a concept. But could the wrong example actually alienate an audience? And how would you know which kind of example would alienate you? Let’s look at a simple example of a ‘rocking chair.’ So if were to talk about a ‘rocking chair’, for instance, you’d […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
In any article writing outline you could start with just about any point of view. Your article could start off answering the questions “why, how, when” etc. So why start with “What”? And when do you start with “What”? There’s a simple answer… “What” brings all your readers on the same page in a microsecond. […]
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Have you ever seen a rock concert where the singer holds out the microphone in the middle of a song. And not surprisingly the audience sings the lyrics of the songs, while swaying madly to the music. Your audience should be so adoring, eh? Well, if you can’t exactly be a rock star to your […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
If you’re a trainer, there’s one scenario that’s almost impossible to avoid. It’s the scenario where you see a hand going up. The participant is about to ask a question. And there’s nothing wrong with the question, except that it’s out of left field. The participant is asking: How do I blazaboo the configulation spectroconfiture […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine it’s a rainy night. And suddenly you hear a drop of water coming from the roof. One drop, two drops. Five hundred drops and a bit of mopping up later, and you’ve got a bucket under the leak. So what do you do next morning? Do you leave the buckets or do you resolve […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Put a two year old child in front of a Barney video for the first time, and watch the child’s face. It’s intent. It’s focused. And not very relaxed at all. But put that child in front of that same Barney video for the seven hundredth time, and watch the anticipation on her face. She’s […]
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