When you’re making a presentation, how do you fire up your audience? There are many ways to get that Powerpoint or Keynote presentation going. But one of the most effective ways is to issue a challenge. The audience then waits for you to succeed (or fail). But you can’t fail, can you? You’re a magician […]
Psychological Marketing Strategy: Tactics And Marketing Tips
Does marketing involve psychology? What are psychological factors in marketing? What is the importance of psychology in your marketing strategy?
Running any business involves a proper business strategy. However it is important to understand the psychology of your customers. Once you understand what your customers want you can cater to their needs.
So how do use psychology as part of your marketing strategy?
This section contain psychological marketing strategies and tactics that you can use in your business. These strategies have been tested and have been proven to work time and time again.
In the articles below, you will learn about:
- Why staying small is a good business strategy
- What is uniqueness and how to use it to increase sales
- The strategy of retaining clients
- The psychological triggers in marketing
- How to get testimonials for every product
Next Step
Look at the list of articles below, pick the one that gets your attention and start reading. Every article gives you one actionable strategy that you can add to your business plan.
Warm regards
Sean D'Souza
P.S. Oh and before I go—If you haven't yet subscribed:
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Articles on psychological marketing strategy from Psychotactics
How To Use The “Problem” To Get Attention (Without Being Negative)
Most of us use benefits or solutions when presenting our products or services? and not the problem. So why bother with the problem? Will it actually improve the conversion on our sales pages? Will it improve our e-mail marketing? Will it get more attention when we’re making our presentations? The answer is yes, yes and […]
Book Recommendation—The Talent Code
Why did we have so many great artists, painters and sculptors in the Renaissance? Why does Brazil produce so many great soccer players? Is slow learning better than fast? Learn more by reading “The Talent Code” by Daniel Coyle. Right click and ‘save as’ to download Right click and save-as to download this episode—Book Recommendation: […]
Two Precise Steps To Getting Attention
If you’re struggling to get attention on your website or when you meet a client, it’s because you’re not using two core factors: novelty and consequences. When you use these two concepts back to back with each other, something magical happens? You get attention! Right click and ‘save as’ to download On January 15, 2008, […]
How To Win Over Skeptical Clients (In Three Quick Steps)
Clients aren’t always keen to accept our ideas? No matter how brilliant or workable. And we have the same problem with product or services.The resistance is much too high and we struggle to get things moving. So how do we overcome this resistance from clients? How do we overcome the objections? Right click and ‘save […]
Create Immense Power With A “True Personality”
It’s easy to get swayed into portraying someone else. And especially more so on the Internet where everyone seems to be doing so much better than you. How can you be true to yourself and still attract clients? Right click and ‘save as’ to download The Unedited Transcript This is The 3 Month Vacation, and […]
How To Craft A 100-Year Business Plan: The Three-Prong System
How Do We Create A Business Plan? It’s not enough to want to have passive income. You want to create magic, and to create that magic you need the help of the three-prong system when designing your business plan. Businesses such as Harley Davidson, football, cricket, and of course, big organisations have the three […]
Getting Things Done—The Trigger
Getting things done isn’t as easy as it looks. So what gets in our way when we run our small businesses? Do we simply run out of ideas? The Three Month Vacation Podcast examines how to get out of your own way and get your online? Or offline business working smoothly. The key to getting […]
Why It’s Dangerous To Sell Products/Services With Benefits Alone
You know Dasher and Dancer And Prancer and Vixen, Comet and Cupid And Donner and Blitzen. But do you recall… The most famous reindeer of all? Sure, we’re talking about Rudolph And notice how they talk about the “red nose” as Rudolph’s “problem”. And how that enabled Santa to use Rudolph as a guide to […]
Why Uniqueness Stories Are Better Than Slogans
When we set about creating a new product or service, we look for a catchphrase. And while a catchphrase or slogan is very useful, it’s not a lot of use when it comes to driving home our uniqueness or positioning. So how do we create that USP or uniqueness? The best way to go about […]
