If you've sent out an email, you're more than likely to have sent out an email signature.
An email signature is simply the text that's at the bottom of every email you send out.
And you may not have thought a lot about modifying that signature, but hey, if you do, that single signature alone could bring you hundreds and thousands of customers each year.
So how do you write an email signature that instantly gets the attention of your customer?
And then how do you leverage that signature, using it on forums, in reports, on answers to blog posts etc. How do you maximise the power of that email signature?
Let's find out, by looking at three email signatures
Why Your Business Card Confuses Customers
How Too Many Elements Cause Confusion In Your Customer's Brain
How To Systematically Use Numbers To Keep Your Audience Alert
A simple technique to use at your next speaking engagement
The ‘Why Factor of Headlines ‘
It's not about ‘What' Headlines to write. It's About ‘Why' one headline is more powerful than the next.
Did you notice how each signature is devised for a different audience?
You did, didn't you? Well here are some more reasons why those email signatures get your attention. And notice the following:
1) How I never ask them to subscribe.
2) How I use questions. And curiosity.
3) How I use two or three sentences. And only highlight one.
There's a reason why you don't ask someone to subscribe.
No one really cares about your newsletter. They only want what they want. And your email signature should act like an attraction device, sending the customer to what they want.
Questions work, because they're curious. Your brain wants to know the answer.
And using two-three sentences helps you get a complete message out. There's never a need to try and squash a signature in one sentence. Let your signature breathe. Yet don't overdo it. Two or three sentences are enough. A paragraph would probably be over the top, eh?
So that's it. Three simple guidelines.
And you're away writing emails that attract customers. And make sure you use these signatures everywhere: In forums, in your email and wherever else there's a chance to attract customers.
P.S. Note: Even this audio below has a signature. Listen to the audio, and you'll recognise the simplicity and attraction power of the signature (yes, even in an audio).
(Note: You can also get an automatic podcatst download from iTunes —And never have to miss an episode).