Anyone can put an info-product together. All you have to do is create a sort of sandwich.
First, the opening slice.
Add a whole bunch of information in the middle.
Then put on the next slice.
And you have it–an information product!
But do you know what makes an info-product, outstanding?
An outstanding information product has one simple benchmark: clients are willing to read it, and experience it again and again. They love the way the product is constructed, laid out and how easy it is to implement.
And you're going to get a chance to win a copy of the Info-Products Home Study Course.
All you have to do is this:
Ask one (or more questions) about info-products.
Yup, that's it.
Where do you post your question?
Post your question in the comment section below—‘Leave a Reply' .
1) The draw will be held on October 1st, 2014. (Postponed to 19 October, 2104)
2) If you've already bought the course (and it's really stunning) you'll get a credit for another home study course (yes, you could pick up a course like Article Writing Course or some other home study).
3) The course will be digitally delivered on October 22, 2014.
4) Anyone can enter. And you can post as many questions as you like.
P.S. The live workshop is over but you can get the home study.
It's expensive, yes it is, but the prices are going up all the way to $1800 (so it's still a bargain at this point in time).
Info-Products Home Study
Important Note: Scroll down to the bottom to leave your comment.
Ty Cobb says
Every time I consider creating an infoproduct I get stuck at the beginning when I try to come up with a niche and product subject.
How can I find a niche and subject that are both profitable (marketable) and also one that I can have credibility as an expert?
Joyce Reid says
What is the most effective type of info-product — print, audio, or video?
What make info products worthy?
Glenn Crumpley says
What is the best way to use a Free infoproduct?
What is the best way for an info-product to cause action to be taken and implemented based on the new knowledge just learned from the info in the product?
Would the perfect info-product be one that was designed for a specific target market, researched extensively. written in “their” language and addressing the exact fears and concerns of that market in an an easy to understand manner and promoted through social channels and targeted keywords and blog posts on influential blogger’s sites?
Laura Atwood says
You create such compelling Info-Products with your cartooning skills and fun approach, layered in with valuable information. How can those of us who don’t have your natural creativity and wit create Info-Products that people want to consume and leave them hungry for more?
Can info products cover the same topic from multiple angles? How can that be addressed in the marketing or the material?
Stephen Vantassel says
How do you entice your customer base to read your info-product, when in general they hate reading?
What type of (how much) market research do you propose prior to spending the time actually writing an info product? Thanks!
Angie Dixon says
How do I decide on the length and format for my info-product?
Is it necessary to already have an audience (like a list or readership) before building an info-product. If so, how do you recommend building the initial readers.
How can I set up an info-product in the market as an strategy to set up a new brand?
How much I should search and test in the market before I launch a new info-product?
I’ve seen so many infographics, its starting to get boring – little robot looking people, buildings in a row, $$$$ signs, etc. What can I do to make my infographics stand out in the market place and be something to catch the attention of clients/prospects while finding a landing spot amongst their ‘most-used’ references?
This is a really simplistic question, but I’m sure I’m not the only person who doesn’t know the jargon. Can you please define an “info-product”? Is it different from an ebook, home study course, class, video, podcast, etc? Or is it some, but not all of these? Or something else entirely? It’s hard to come up with a good question when I’m not certain exactly what you’re talking about. So, I went back to basics. 🙂
Ron Usher says
How much content editing and proofreading is necessary for an infoproduct? Also, Kindle or sell on your own website? Btw, I love your stuff. Wish I could go to the seminar in Vancouver.
How can I should design a new info-product as a strategy to design a new ebiz?
paramjit mahli says
What is the the absolute basic bottom-line of info products to make them successful? Visuals/copy etc..
What’s the best marketing system for info products?
How do you build an audience for an info product if the target market is mainly offline?
How to build an email list from scratch for the purposes of telling a target audience about the product?
How to determine pricing for the product?
Joseph Ratliff says
Info – products for the “one person” operation … is it still possible to build a solid income stream around that parameter (one person, working from home) with the glut of information available on the Internet?
How do you price an info product and how do you distinguish between an info product and a course? I.e what is the difference between a $19 ebook, $47 selfstudy course, $299 course, $495 bootcamp – when the content is fundamentally the same?
Kate Frank says
My target market is small to mid-size companies who recognize the value of content marketing but are stuck to get it started. My info-products will be designed to give them short bursts of information about how to get a content marketing campaign started and profitable.
My plan is to follow your lead and give them so much useful and valuable information they will often hire me to create the content and the plan to market the content.
Do you have a recommended ‘type’ of info-product to send to this segment? Would short, yet comprehensive checklists be more valuable than prose, properly headlined and sub-headed articles or white papers?
As I get started marketing myself through email marketing, I believe a short, concise email linking to my content is the best route. Eventually I may compile the series of content into a paid info-product.
I sure could use some guidance from a master like you Sean.
Anna Fekete says
What kind of info-product do you put out on a market that is over-saturated already (psychotherapy, hypnotherapy, coaching etc.)?
Anna Fekete says
How do you create a niche in such over-saturated markets with your info-products?
I’ve got two questions:
How do you find out if anyone would be interested in your info product before actually writing it?
How to write an info product that people will actually read and enjoy?
Jacqui van Koningsveld says
I can write a killer opening and not a bad call to action. The bread I pick for my sandwich actually works pretty well. So how do I know what ingredients to fill it with without putting anything bland in?
What are the current info product categories that are trending up?
Is it better to give information and principles that help people understand where they are and explain the steps they need to take to get where they want to go or is it better to give them an exercise that will help them take one step towards what they want?
Thanks for this great offer 🙂
Info products don’t do everything for customer, they have to do it for themselves. So how could we encourage them to imply on the information provided? By increasing the price of the info-product or there are some tactics, that can be used to influence them and motivate them for what they want
Tito de Morais says
I run an Internet safety project that helps families, schools and communities in keeping their children safe online. I have an audience (13k opt-in email newsletter subscribers and 20k fans). I have credibility, as I’m the go to person the media (in Portugal) talks to on this subject. How can I find out what would be the best first info-product they would be willing to buy from me?
All the best
Tito de Morais
Dwight Schwersensky says
How do you budget or manage the time and energy most effectively to complete an information product?
Hi Sean. I’m a bit of a generalist. Are there any proven ways to actually drill down and discover what information would be marketable? Validation? Cheers
Mark Steinhoff says
I have a whole notebook of ideas that seem to be just right for marketing. That being said, I am still leery of pulling the proverbial trigger and taking the next step because I am not certain I have thought it fully through. So, my questions are:
“What are the vetting questions I need to be asking to get me from off the paper to investing money into it?”
“How much should I rely on gut instincts versus solid research?”
“What is the verbal switch that I need to tell a client so the next step from considering to buying takes place?”
and last of all,
“Honesty is the best policy, but where does HYPE play in the honesty factor?”
Tim Sheppard says
Where and how would you use stories to improve engagement and learning, and what structure should they have?
Quinn Eurich says
How do you create an info product that stands the test of time?
How to make an info product with purpose taking maximum profit out of your valuable knowledge (not giving it away to easily)?
Quinn Eurich says
For an info product to stand the test of time, what components must be present?
Neill Neill says
Is it possible to create a good (captivating + life-changing) information product for a niche that is populated by people with highly individualized needs; e.g., mid-life married women who are considering divorce, or whose adult drug addicted children are asking for help?
Sean D'Souza says
Huh? Of course they do. It’s a billion dollar business. I’m not sure what your definition of info products are, but every book, presentation, audio and video constitutes an info product.
Vander Meulen says
Yeah, about that whole bunch of information in the middle – how do I make sure it’s not a whole bunch of liverwurst?
1) How do you know clients are willing to read your info product before you go to all the time and effort to create it?
2) How well do you need to know your ideal client before creating your info product and related sales materials?
2) What key element will make them go back to your info product again and again?
3) How do you make sure they achieve “small successes” quickly so they’ll finish the program to get maximum results and want more of your products?
4) How do you structure the course so they’ll love how it’s laid out and put together?
5) Should you explore what delivery mode your ideal clients prefer or just offer all 3 formats if possible (video, audio, written)?
6) How do you remove the assumptions you make as an expert or avoid jargon when writing your material to avoid confusing the reader and/or make it more difficult to implement because you’re not clear?
7) How much of an impact/influence does formatting (e.g. fonts, length of paragraphs, graphics, amount of white space) have on your reader finishing the material and putting the info product to work to further his success?
Carole Brown says
I’ve seen some fabulous infoproducts in the fields of marketing, social media, creating an online business, and writing. I’d very much like to use this knowledge to create infoproducts for a market that has very little knowledge about how things work online. My audience knows how to use email and Facebook and very little else. How can I educate my audience about how infoproducts work? How can I entice them to purchase things that seem too “techy” for them? The world of online business is a huge hurdle to my audience, and I’d love to find a way to overcome their fear and other obstacles they face in purchasing infoproducts by providing excellent information to solve the problems they are facing.
Mary S. says
What is the best range of length for an info product: What is the approximate minimum length needed to encourage people to buy? Is there an approximate maximum length that the writer should also be aware of? Obviously, the topic will dictate some of this, but what is the range that would cause the buyer to feel like they were not being cheated and yet they were not overwhelmed?
Quinn Eurich says
For an info product to stand the test of time, it either has to outlast or out perform the competition – how do you build one to do that?
Is there a good way to increase ebook sales in a tiny niche?
How could I hope that anyone would buy a product that I create when they could do a Google search and in a few hours have most of what they want to know for free?
Also when I go looking for info I have the sense that a lot of people have just recycled the same old stuff and put a price on it. So it comes down to who can write the most convincing sales letter.
I guess when you’ve been around for a few years you become quite cynical and cautious with your money and it makes me wonder, if I create a product, will I be only selling it to the sucker market?
How do i structure and write an ebook that…
1 Demonstrates my expertise
2 Provides such useful information that it becomes a resource guide to the client
3 Drives them back to me for my services
Damian D. says
What steps do you take to find out what a certain market wants in a product (or whats missing in current products)? How do you find out what information prospects in a niche are willing to pay for?
Hi Sean! Thanks for this opportunity! I’m really interested in winning your course. My question is: is it possible to create infoproducts for others and sell them through their websites? I mean don’t sell directly by myself, in my own site, but look for other sites with good traffic who aren’t selling anything (just making money with ads) and offer them to create an infoproduct tailored for their specific customers. Do you think it’s possible? Do you think it’s a good idea? And if is possible and you think it’s a good idea, what you think is the best way to approach them and make them this proposal?
Jon Hungerford says
How can one turn a corporate/technical whitepaper into a narrative publication that can hold interest yet still deliver the required information?
John Klein says
Why do most infoproducts purchased remain totally unused and what can you do to increase actual user participation?
When you need to use images to show exemples or how to’s, how to choose the right ones?
KIM TURNER says
What’s the best way to research the demand for each of my possible information products?
Bridget (Weide) Brooks says
There are so many different formats for delivering info-products (ebooks, workbooks, teleseminars, webinars, CDs, DVDs, MP3 downloads, videos, etc.) — what is most important in choosing a format — what format *I* am most comfortable producing, or what format my clients want to consume the content in?
Marianne Connor says
How do I structure my info product so it really takes my learners on a journey of discovery? What’s the right amount of detail in the info product, so learners get those a-ha moments without getting lost in the details? How do I differentiate my product from others that are out there? Mine is different. Really. : )
Ruth Ann Amberstone says
What is the best way to market information products to a very small niche?
Dr. Simone Ravicz says
How do you structure your content so that you keep up the client’s motivation to complete the assignments, i.e., make sure they keep eating the middle of the sandwich?
I’ll keep it simple…what IS an info-product? How do I know if should do one or have enough information to do one? How is different than an e-book?
Ok…I thought it was going to be only one questions…oops 🙂
Sean D'Souza says
It’s okay to have more than one 🙂
Roger Willcocks says
I’ve created several info products, but despite being (I think) careful at doing the target market research prior to creating the product, I have never had one that has sold more than a dozen copies.
How can you create a product that can be used to build a list rather than one you can sell to an existing list?
How do you make info-products unboring? I hate canned regurgitations of knowledge.
Tom Gray says
What’s the best research to conduct to find those info-product topics that can’t miss?
How can you decide on the best info product creation product – what questions should you ask?
Rick Rossini says
Are the questions we ask to enter this info product contest used as a ticket for entry (regardless of its content) , or is the quality/content of the question the deciding factor?
Sean D'Souza says
Regardless of quality, but I would of course appreciate quality 🙂 It’s hard to determine quality, anyway, as it’s subjective.
Randy Cantrell says
What platform is best? A digital download, a membership site, physical product?
It’s easy to know how my skill (copywriting) will help people. The challenge is how to position that information. Exactly who to target with what message. What advice do you have for the positioning of info products within your niche? Is there a way to trial what works quickly and cost effectively? Thanks for your help.
Graham Roebeck says
When I buy an info product, the last thing I want to do is feel like I’m getting an entree when I want the whole 3 courses- even though I may only have enough preliminary knowledge to tackle the entree at that stage. As an author, your knowledge is progressive, so do you offer Version 1 (the entree) with free updates to V1.1 and so on and upgrade paths to Version 3 (the whole kit & caboodle), or do you offer the ONE package (kit & caboodle) with paid updates or line extension goodies- what is the best Psychotactic for percieved (and real) value and author ROI?
Tosh Lubek says
Frequently landing pages for info products are long and interspersed several times with the same repeated call to action. I instinctively associate this long browbeating approach with unscrupulous vendors yet legitimate and successful sellers frequently use the technique. Obviously this approach works well despite raising doubt in my mind, my question is why does it work.
Anya Ciecierski says
Each time I think of creating an info product i realize how quickly it will be out of date. Then i will have to re-do it regularly. How can i keep it timeless? Especially with video which takes so much to produce.
how much graphics should be in an info-product and how do you choose the right title and right amount of contents?thanks
Antonio Anderson says
What is your advice in regards to visually designing info products which look and “feel” high quality/high value?
How can I create a compelling info product based on the brain audit – and what else do I need to understand beyond that?
How do I distil the essence of knowledge into small ‘bite-size’ actionable snippets? When I develop materials for my audience, I either have the ‘information overload thud factor’ (where the information is present but needs dedicated deciphering – so is often breezed over and ignored) or such ‘featherweight’ information that it seems pathetically commonplace (and a sham to be buying it). How do you embed pearls of deep wisdom within a lightweight framework of actions and solutions?
In short, how do I turn my textbooks into info-products?
Joe Jepsen says
Do people still even buy info-products?
Ed Dumchus says
Should you already have a “starving crowd” before you develop an info product?
Stephen Lahey says
What are the principles that guide you in creating information products that people will not only buy – but also fully consume and apply?
Hashim Warren says
How do I balance what the customer wants to know vs what they need to know? How do I make the boring stuff exciting?
How do we ensure that people will consume the info product after they buy?
How do we get them to come back for more when we have thrown in all we have got about the subject in the info product?
How do we get people to see the value of the product and wanting to buy it?
What is the difference in focus between creating an info product aimed at a mass audience for a lower price and one aimed at a smaller, more focused audience for a much higher price?
Once you have created an info product, what is the best way to determine if you have created the best product you could have created?
What is the best tool for analyzing your info product?
After you have created your info product, what are some of the best methods for distributing the product to the mass internet audience.
What are the most successful info-products? And what has made them so successful? How do we translate those successful factors into our own info-product?
tom wall says
Are info products basically gateways to more expensive offerings?
What is the best way for an information product to be structured for people to gain maximum benefit from it?
Is there a secret to creating info products that people love, and that leave them wanting more? I would really love to know the answer to this one! : )
Jason Aaron Wood says
Should the copy used to sell an info product contain content directly from the info product (excerpts), paraphrased content, or is this a bad idea, and why or why not?
And a couple more questions…
How do you know just the right amount of information, not too much nor too little? when to include it all, and when to focus it down? (Sometimes when you know a lot, this one can be a bit of a challenge.)
And…How do you price your info product? Just look around at what other people are charging, or is there more to it than that?
Thank you for offering this contest, Sean…I love your site, and although there’s no way we can afford your course right now, it would be such a blessing to receive, as I’m sure it will be to whatever lucky person wins! 🙂
What is the best info product to create as your first info product? Do you want to make something comprehensive to get your audience to appreciate your depth of knowledge, or do you make it smaller so there is a greater likelihood they will consume it? In other words, what is the “just right” amount of information to present in your first info product?
How do I create an Info Product Empire ?
What are the best price points ?
Should I create a digital or physical product?
I’m starting a local/regional news site. How would this product help me and/or my advertisers?
Do you feel like audiences are burning out from being sold on info products? Do you find that the prevalence of people selling info products makes it difficult/overwhelming for a prospect to tell the difference between a high or low quality product?
Priya Jain says
What is really confusing about getting an info product together is the fact that you don’t know how to price it correctly. Do you give it for free? Because ultimately you are just trying to add value. Or do you need to charge a fee so that people take it seriously and are really inspired by it? If you need to, then how much? A nominal fee just for the sake of it or a hefty amount?
Looking forward to your reply.
It is a great opportunity. Thanks for this Sean. 🙂
My question: How do I get on creating info products when I’m offering services? I am already spending most time on getting and working for clients. How do I make time for making an info product?
How do you price an info product? Some people lead with small products at low prices and than add OTOs? Others charge thousands for their courses. Without a list or brand what is the best pricing strategy?
I’m curious what your framework is for pricing an info product? It seems like they can really run the gamut as far as cost goes. I’m currently launching a video course product and have decided drastically reduce the original price I had in mind, and gradually raise it over time, as more value is added into the course, and let the market decide in the end what the cost should be.
How do you decide on price, Sean?
Seems every one talks about the hook or big idea of your program.
They dig deep to find one. Often it’s hype like rediscovered trick isolated tribe has been using for years to keep the looking young. 70 year old women looks ½ her age. Blah blah
Is this really necessary. Can you just have a good book without all the hype.
I have seen info products like swarm of locusts on the internet. The strategies and philosophies they give are pretty much the same over the years. My question are:
– What drives people to keep buying new stuffs that are based (inspired) on old stuffs (“based” might not be the appropriate term)
– what makes people buy the more expensive info-products even there are similar info-products around (similar means the philosophy they teach are almost the same)
– info-products are like sandwiches (I just read it above 😀 ), what makes a good “filling” that entices users to go back? Im looking for that special “thing” that glues them together. (Some info-products are tiring to read)
Angie Dixon says
How can I recreate or model my live teaching or coaching in an info product?
How do you determine the price of an info product?
Is the information mostly tactical…is there any real foundation? For example; is this course just a bag of tips and tricks or is there a real purpose filled strategy involved? I have read and listened to many of your offerings and it seems as though the vagaries outnumber the specifics more often than not. Is this just a course that allows people to get rich by teaching people how to get rich? I mean no disrespect. there simply isn’t enough time for me to vet all of your published information to discern for myself if this would be of value to me. Please shoot me an email with the answers to these questions. I would love to become a fan.
Juergen Schnick says
How important is it, to have a structure first, before you start with the content of the info product? How much time should I invest in the structure?
David Hylton says
A friend has been an Occupational Therapist for about two decades and has produced volumes of useful, unpublished research. Trouble is, she doesn’t have a lot of time to edit and publish, let alone market…but I do. Do you have any hints on how we can pursue such a tie-up?
Sandy Evans says
I keep seeing people talk about creating products in an afternoon. Quality does not seem to be important. Your course and work is all about quality. It seems, the majority of info-products I see, are really not quality – they are hype. The focus was not on providing life changing content but on making a quick buck, using all the gimmicks and gizmos the marketing world has to offer. My question – does quality actually sell ? And if yes, how do you rise above the noise on a very limited budget ? The idea that if you build it, they will come is definitely a myth.
I want to know and learn. So my question is: what’s in the sandwich?
Bolette Obbekaer says
How do I make info-products that are appealing to people with other profiles than me? I end up making stuff “for me”, but I really wanted to help my customers…ups, writing this I realize your answer would be “The Target Profile”? Probably won’t win this contest, but I will go back to work on my project 🙂
How do I do the research to find out who needs what info product (because what I think they need might not be what they actually need)?
how can you create a video series (info product) in high quality that does not require my face in the video and that is still interesting, especially if the info product is 4-5 hours or longer?
using keynote or powerpoint is just boring and few people will pay attention all the way. finding relevant stock footage is nearly impossible and creating animated video tutorials is a long arduous and expensive task.
whats the solution to how you can put together an info product (video) that can engage people given the issues mentioned above?
Toon verlinden says
I write infoproducts for researchers. An individual researcher doesn’t want to spend his personal money on an e-book though, so he/she is not likely to buy. The money comes from their bosses, but they are more interested in workshops.
How do I market such an infoproduct? Is it even possible? Or am I ‘stuck’ in giving workshops (which I enjoy, by the way.)
Is in-design the best program to do an info product in? It seems rather complex, and like a lot to learn.
jayant hudar says
Q1. how to transform a Simple Ebook into a Great Video course?
Q2. How to improve value of the EBook and The course and the other Info products
Q3. How to transform a white label product available easily and cheaply into a Great product?
Q4. How to Price the info products to the Max?
Q5. what is the cheat sheet for launching a Info Product?
Q6. What is the best way to promote the Info Product – Blogs? Press? Artciles? Facebook ? whatsapp? Email? JV? Database?
Q7. Where to reach Good affiliate sales partners? who actually sell?
Q8. How effective is selling on affiliate selling sites ?
Q9. how and when to sell Info products as back end using seminars as front end?
Q10. How to Make good profits using free INFO products as a Lead generating tool and then sell high value items? in seminars … question is the flow chart and timings
Q11. WHat is the cheatsheet for COpywriting a sales letter?
Tim Cahill says
What’s the best way to author and offer an info product where you can track how each client interacts with its contents? How could I track their use of embedded links to video or further content?
And how would I let them know that I’m doing this so that it’s not underhand?
Is it worthwile to give your own info product to resellers?
Stephanie Ward says
What is the most effective way to promote information products?
I have purchased many info products over the years and followed several info-product marketers.
These included low-priced ebooks (under $50), medium priced video courses ($200-$400), and ‘expensive’ 90-day courses ($2000+).
One component seems to shine between success and failure: the quality of their MARKETING.
The question then is…
1) What method of info-product marketing you (Sean) used that worked well for you over the years?
2) Considering that the info-product space has grown so dramatically over the past several years, have your marketing methods changed over time?
3) I have heard about classic ‘product launch formulas’ thought by others. Do they still work? Or, did your prospects learned to be immune to ‘traditional’ info-product marketing?
4) If you were to start now, in 2014, from scratch, without an email list, how would you market your first e-book or online program?
Who produces the most successful Info products on the planet?
The Internet is a mass collection of largely free information. In order to produce an info product with high perceived value, you would have to stand out from the crowd as an expert in your industry. How can you build such expertise and value in the eyes of the customer within a reasonable space of time and produce a product that is not only desirable enough for someone to want to read it, but be happy to pay for it?
How do you decide on what to charge for a product?
Don Archer says
Unless you’re neck-deep in a particular business, how can you create an info-product that has any value? I am 110% involved in my business and believe that the information I have will be of value but I find it hard having the time to create an info-product. If I sell my business my fear is that I’ll lose what I consider to be my edge, (the ability to see and feel what my customers feel).
How do you know if what you create for an infoproduct is worth a premium price, since coming up with a good sales letter for it does not guarantee worth?
Don Archer says
And then I’m curious about the question that Joe Jepsen asked. Do people still buy info-products? How can I know if what I’m sweating over will be something that those in my industry want? Do you have statistics?
What are the best tools and how to use them to create the most profound learning experience for readers of info products?
How do I hold parts together if the single info product (e. g. article) is part of a bigger theme? What if I don’t know the bigger theme in advance or pivot/fine-tune it while the product pool grows? …
Having written 2 super books that have barely sold on Kindle…
(1) how to choose what to write about in your area of expertise
(2) how to title it so that you express what is in it as well as help to sell it
(3) I’m an expert and not a cover designer so how do I get a good cover. Online it is the cover that sells your book…
(4) for people who hate to sell, how do I get sales?
What is the difference between the free information you give away on the website and what is put in the info-product you charge for?
Hugo Pereira says
What strategy would you recommend for the creation of an infoproduct targeted at health professionals that absolutely hate (but desperately need) web marketing?
Richard Rogers says
If there were no course, no outline, no checklist to follow. What would be the very first thing you would do to start taking action on the idea you have for your info product?
Lisa B says
How do you determine the best delivery method? Or do you do multiple – video? audio? transcripts? PDFs? drip email campaigns?
What readily available programs/software is best used when creating an ebook to sell via Amazon Kindle?
Helene Geiger says
What’s the best business model for an info-product that is designed to be shared across the enterprise?
Myron Waldman says
Can your course help to “trial balloon” a product concept?
Russ Jackman says
How do you structure an infoproduct funnel that can maximize revenue, without buyers of the first, low-cost entry item feeling like they bought a commercial for the more expensive offerings? How do you insure they feel they got many, many times the value of their purchase, while still having something more on offer?
How do deliver an info-product?
How long should it be, i.e. how long to get through the course, etc.
How do you sell an info-product
How do you decide the price?
Mark Geisler says
1) What is the one one best thing that makes people so hungry for your info product that they “MUST” get it at any cost?
Mark Geisler says
2) What is the best thing you can do to make your customer so happy with your info product that they’re drooling for your next one?
Mark Geisler says
3) Some marketers teach that you can create a quality info product in one sitting start to finish. Do you agree with that philosophy or should more time and effort be put into it?
Manola Andreu says
About selecting the subject.
Should I select my topic based on:
– my current knowledge (the expert)
– my interests (what I would like to know more about)
– MONEY (potential for profits)
Is there a way to combine all three? (Jackpot)
Mark Geisler says
3) Once someone has purchased your info product and they’re on you’re list, how can you create additional info products closely related to the first but with a slightly different slant that people will be hungry to consume and happy that they did?
Steve Coombes says
How do you best promote an info-product to an audience who doesn’t yet recognize you as an expert in their field of interest?
How do you determine the appropriate size/length of an info-product?
Does it make sense to sacrifice margin for exposure by putting your infoproduct on (for instance) Amazon? There’s a limiting price on AZ, but there are bazillions of eyeballs on the site.
Conversely, what’s the best way to get more eyeballs on a dedicated (non-Amazon) site setting infoproducts?
P.S. Have purchased Brain Audit and Black Belt Presentations, love them both!
For an ebook, how important is its appearance? that is, cover design, fonts, layout of pages, line and paragraph spacing?
Karen P. says
How do you know that a particular info-product is going to be worth the time and effort it takes to get it ready for public viewing?
Should Info products tell a story?
How do I keep the reader reading?
Why would someone want to buy and info product from me?
How can you use lean start-up principles and perhaps A/B testing to determine if there’s really an interest or need for your info product before you spend too much time creating it?
If I sign up, what are the expected outcomes? I would like to consider my return on investment?
I recently sold an infoproduct and I want to find out more about how to make things better! Some of my questions are:
How do you structure your product in a way that it is super easy to understand?
How do you name different chapters?
What is a logical flow for a info product?
How do you structure your product that your readers will get what you’re trying to teach them?
And I have many other questions!
Angie Dixon says
What is the one thing I can do that will have the biggest impact on my info-product’s success?
I would like to know the three beat places to go (or ways) other than appealing directly to your list – to find problems that need solutions an info-product could solve.
I guess my questions are simple:
What traits do you need to ensure you have an outstanding products and “so-so” info products?
What are some simple ways to find “gaps” in your current market and make products to fill the gap?
Sari Nieminen says
Q1: How do you make your infoproduct stand out among the thousands of others?
Q2: Is there any benefit from getting together similar or from the same topic area infoproducts and selling them on the same site/forum?
How do you determine the price point of in info product?
Vincent P. says
I’ve got two questions really:
1) Is there a system to follow to know how to “research” and know which topics would make great selling/in-demand info products?
2) How to know how much to “give away” and how much is kept for the paid part.
Hi, when you publish an info product in ebook form, do you recommend a simple Word/PDF document, or a more high-end password protected ebook that can only be accessed by the person who buys it from you? How worried should you be about about people sharing or passing on your product to others? Or should you encourage that?
Kyle Newman says
How do you create ‘shifts in thinking’ with an information product? As a coach my work is less about being an expert and sharing my knowledge/expertise and more about asking the right questions and listening to the answers and reflecting back relevant information to the client. I’ve struggled to see how I can replicate this in an info product? All I’ve come up with so far is asking the key questions to make the client think and giving them a space in a workbook to write down the answers. What else could work to create a shift in thinking and not just pass on information?
David Laing says
1. I find it daunting to consider developing my own info product. What would you recommend I do to get started? (First action, if you will).
2. How do I decide what to charge for my product?
ivon hughes says
I AM BUILDING AN INFORMATION BOOK/COURSE AND NEED TO UNDERSTAND THE PROCESS OF GIVING SOME INFORMATION AND WITHOLDING THE BALANCE?
My question is how do you ensure you are developing an info product people really want? What are the methods of determining if a hungry market exists?
I am currently writing a instructions manual for a handmade card kit (hard goods). I was thinking of turning it into an ebook as well.
Wich is best? To give the ebook away for free to promote the kit, by registering the visitors to my newsletter? To position it like a bonus for a premium kit? Or to sell it separately?
Simbarashe Manamike says
I am doing Network Marketing (Multi-level Marketing) offline. And I want to do it online. My question is: What on earth do I write about. Yes, I can write commenting about the products that I sell. But as in creating an info product that people will make a stampede to buy, I have no idea on what to write about. And I have noticed that most people in network marketing are creating info products about Attraction Marketing…everyone is just writing about that same concept, which is now kindda boring. An info product that I thought might sell, is ‘coming up’ with a new and effective selling strategy, but where can one crank that out…looks like all the methods have been talked about.
Lee W L Wallace says
How do you make a info product attractive enough?
How do you make simple enough to understand?
What are the structure in a info product?
stephan gombis says
My question is, what’s Sean’s process for deciding it a product is worth making?
Question 1: How important is the formatting of a text based (i.e. ebook/pdf) product?
Question 2: How do you promote the product in an efficient way?
David Greene says
What is the proper size info product you should offer as an incentive? You offer the Headline report for people to sign up. I have seen other offers of 40 page reports and two page reports… how do you determine the proper size for your market.
What strategies increase engagement, consumption and completion of the course?
How can I make my information products more entertaining?
What is the right mix of information, action and review? How do I know when I get it right?
What can I do to improve the information products I have right now?
Michael Doll says
I may be breaching protocol by asking two questions with one email but here it goes:
1) Regarding the ability to increase info product consumption, what are the top ten things you can put in an info product to practically ensure the customer will follow the guidance provided in the info product and take the next step? The “things” may form part of the entire info product sales process as well (i.e. follow up emails, rewards, etc.).
2) How can I sell info products that do not address a customer’s immediate “pain” points, have little sense of urgency, but would be extremely useful to the customer in the long run? In particular, I struggle with offering long term, proactive, business strategies that would be useful for a company in the long run but require a more proactive customer planning for the future instead of a reactive customer more concerned with putting out fires all the time. A related question would be how to pose future pain points as more urgent, near term, pain points if possible?
Hopefully the answers will be useful to your audience Sean. Thanks.
How do I determine if an info-product is right for my company? How do you build an audience to your info-product? What is the number one mistake most people make when creating an info-product?
What is the #1 “secret” that the most successful info products have in common?
How do you determine the best format for your info-product? Also, how do you determine the price for an info-product?
Do you have to develop an audience first with a blog before launching a successful info product?
Simbarashe Manamike says
When people buy your info product, they expect positive results when they put the information into application. But I have noticed most info products, even best seller books, don’t tell you how to apply the infor or concepts…they all fall short in that regard. So my question is: Do you have to first test your ideas yourself and see if they work before you create the infor product? If you have to, I am pretty sure that takes time and effort, but I have noticed you are able to create more than one e-book within a year and also write plenty of articles on various topics. Do you test these concepts first, and how do you do it in such a short space of time?
My biggest problem with the info product I am producing is that the subject is technology-based and therefore rapidly changing. Anything I write/teach about now will probably be different tomorrow or next month. I’m not sure there is a way to make it something someone will be able to read again and again in an evergreen reference. Does that make the product less than sterling?
Kelly E McClelland says
What is the secret to helping readers take action on what we write?
How do you balance reader’s different learning style preferences to maximize impact for each reader?
In what ways can we test whether our material communicates what we thinkit says?
I’m excited about moving my classroom teaching materials into a product – but I don’t know where to begin with years of materials before me.
Dr. Alexandra Gayek says
When will we hear your answers to all the excellent questions everyone has asked so far? I can hardly wait!
My question to add is a combination of the above: I have a mailing list that I haven’t fed well, several existing products that were made years ago without fresh new products being added, a website that hasn’t kept up with where I am, a book I’m writing, a coaching practice that could grow. I’m overwhelmed with all the possibilities. Where do I start, and how do I construct a plan that will get me sanely and happily from where I am to humming along, happily selling my products and doing my coaching in the Goldilocks style?
Sean D'Souza says
I will not only answer these questions, but will do so in quite a lot of detail. Once the info-products course is completed, I will have time to create a podcast about just these questions. And with a little luck, I will write it all down as well, so you can read it.
I know these answers are needed. I just didn’t have the questions.
Mario Q. Ang II says
How do you choose a topic for an info-product?
Information on almost everything are already existing in the world. How can one have a confidence that what he or she is planning to create will be better or will still sell even if similar info-product topics are already selling out there?
Can one create an info product even if he or she has not really yet successful in applying the concepts (no expertise yet) but just know the stuff through reading and attending seminars about it?
Kenny 'the Cabbage' Norris says
What I would like to know about info products is what to include in a product. Following on from this, how the information is laid out and how much is too much.
I am in the process of creating a company to write and sell info productst but I’m unsure if I want, or need, to do a few larger courses or to write many smaller courses. The larger courses would cover the same topics as the smaller courses but instead of covering a topic only once I could come back to it time and time again adding in new ideas.
Then again doing this wouldn’t be best because shouldn’t all info products be easy to dip and out of.
I don’t have one question, I have many! Seems like there’s so much to learn, like the delivery method (how to make great videos or design gorgeous PDFs), the marketing of it, launching it, everything.
Are info products still a profitable avenue? Can a good business make it on info products these days, or are they only needed to sell seminars, coaching services, etc?
How do you survey / identify the community of people you want to target, to work out what a suitable info product would be?
Roy Sudomo says
How to know if the infoproduct I create will sell? I already know there’s a market for it, but there are other infoproducts on the same subject. How to make sure my infoproduct will sell?
If I were interested in a certain niche and I wanted to create an infoproduct to test the viability of the niche, is there a guideline to determine how short or how long (in terms of pages) the infoproduct should be? Or is the number of pages not a good guideline for it?
Paul Purea says
I work for a medical education company and we create a lot of training courses for our customers. Medical education can be intellectually stimulating but visually boring. I’d like to know how to present our education courses so that our customers will think “Wow that sounds really interesting! It looks really structured. And I can see how I could benefit from doing this course”.
Would love to know your thoughts on this.
With all the content that’s out there, what suggestions do you have for someone with an area of expertise, to differentiate themselves from a lot of the garbage content that’s supplied, usually just to get an opt-in, vs. providing real value to a potential long-term customer.
Howard Rosenberg says
Thank you for this opportunity Sean.
What’s the best rule of thumb for evergreen and timely material in info products.
Is it best to combine them in one product? Create some that are all one and all the other?
Howard Rosenberg says
How to distinguish my interview series that I’d like to charge for vs other interview series that are free – and not quite the slant of questioning I’ll pursue.
Howard Rosenberg says
My info products are based on telephone interviews.
I want these individuals’ character to come through in the transcripts.
I’d like to leave all their unique turns of phrase and ideas. But I’m totally bogged down by editing.
I’m having a tough time deciding on how to eliminate long meandering answers vs a tight edit to support a preferred outcome vs eliminating just the “umms and aahs” and leaving all the detours in.
Art of Legal Pages says
1. *How to* make my interactive ebook as indispensable as a “Recipes Bible” [kinda]?
2. What needs to be avoided like a pest even to think about?
Sean, thanks a bunch for your tad amazing being! <3
Fran Lowery says
Could an info product be something like a “how-to” guide for an ultrasound procedure?
Would I give that away to help sell ultrasound equipment and boost my credibility as an informed educator in the ultrasound equipment field? AS well as it actually being a useful resource for people?
My question is how do you make it so engaging that customers will consistently come back for more?
How do you keep the content fresh and interesting?
Here’s my question:
1) Is there some scientific basis behind your theory on info products other than your vast experience?
Keep up the good work.
Les Sinclair says
How do you decide on WHAT a compelling info product will be?
scott Larson says
I am having a challenge figuring out what jus a good subject to write on so that people are interested in buying!
Gina Hiatt says
Sean, I always have difficulty knowing at what level to teach within my courses and info-products. My tendency is to get too detailed (in my mind). I’m always worried about the people who don’t have enough background to understand what I’m talking about. Then I go in the other direction and inadvertently use words or expressions that the audience isn’t used to. So my question is “How do you know at what level to aim your teaching in your info-products”
I’m also very concerned with making my products look snazzy, since I’m particularly visual and I don’t want to turn people off. So a simple question is, “How do you make your info-product look snazzy?”
Brandon Wilcox says
Hi Sean, I know so much about my subject that I don’t know where to start. How do you work out which one thing to start with?
Secondly, I’m great in a consulting situation where I’m reacting to a client or a situation and dispensing my wisdom, but to sit down and write something to sell… I have to overcome feeling like a fraud because I feel as though the information is already out there and all I’d be doing is packaging it in a way that makes sense to people. How do I overcome feeling like a fraud?
And lastly (I hope you don’t mind 3 questions!), one of the big things I’ve learned from you is the importance of consumption. How do you put together an info product that encourages consumption? Or is that a separate process?
Alice Elliott says
How do you make your product so irresistible it stands heads and shoulders above all others?
I know this has a lot to do with persuasion, understanding the market’s needs, wants and desires, your own reputation (which includes testimonials) for your outstanding knowledge, and providing a product that is ‘essential’ for anyone who comes across it. It needs to be accessible, practical, useable and desirable. And affordable, without undermining your knowledge, hard work and reputation.
Apologies for more questions: do you need to have a large following in order to sell a product online? If so, how do you go about getting it?
John van Berghem says
The question I have is:
When you want to expand on an existing info product you made, how do you decide if you should make a 2.0 version of the old product or create a new product that is the next (advanced) level?