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The 70% Principle—Why It Knocks Procrastination Out of the Ball Park

Author: Sean D'Souza


Three Month Vacation:Online Business Podcast If a job is worth doing, it’s worth doing 70% right. You can always come back to do the 20% later. Yes, read it again, and no, the math isn’t wrong.

If you’re going to build a website, a 70% effort is fine. If you’re going to do a presentation a 70% effort is fine. If you’re going to bake a cake, for that matter…do you need all the ingredients? The perfect cake? With all the perfecto ingredients? Or the cake with ’70%’ of the ingredients? Let's find out what the 70% principle is all about shall we?

http://traffic.libsyn.com/psychotactics/019_The_Power_of_70_percent.mp3

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I was sitting in the café minding my business when this woman was sitting across from me.

She looked up a few times and made eye contact. Then she summoned up courage and moved across and she spoke to me. Apparently she was a writer. She had written three or four books and never got them published, so I asked her why. You probably know her answer. She said, “Well, I'm a perfectionist.”

This is the problem.

We think that we are perfectionists, but everyone is a perfectionist.

Everyone would like to do the best possible job, and yet some people get their job done and others don't. The reason why they do that is because of a simple concept called the 70% principle. This podcast is going to explore what is the 70% principle, how it helps you, and when you should stop.

Let's start off with the first one, which is the 70% principle.

What is it? In 2004 we were headed out from Auckland to Los Angeles. It was the first time we were having a Psychotactics workshop internationally. Of course everything had been sold. We'd booked the venue. We'd got people to sign up. We'd printed the notes. We'd done everything.

There was only one little hitch. We still hadn't got a visa from the US embassy. It wasn't because we were delaying or procrastinating. It was just that they were giving out visas just a week before departure.

You can imagine the situation, can't you?
To continue reading, download the transcript.

________________________________________

Next Psychological Marketing Article: How To Slow Down—And Why It’s Critical
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      • Above $200
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    • Resources
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