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Pricing Too High: How Do You Get Out Of A Sticky Situation?

Author: Sean D'Souza

Pricing Too High: How do you get out of a sticky situation?

On June 29, 2007, Apple brought out the iPhone—and then promptly cut back the price by a third as December approached. That was a chunky $200 off. And buyers got mad. Especially when you consider Apple’s situation where early adopters are more rabid than the usual rabid fans. These early adopters would have slept out […]

Filed Under: Pricing Tagged With: Apple iPhone, pricing, pricing business mistakes, pricing strategy

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