Should we create content in a saturated market? If you and I look around, we see product or services just like ours everywhere. Instantly we get a feeling of having missed the bus. The market is clearly saturated and there’s little or no point in us having to create more content, or product or services. […]
Why Clients Don’t Buy (Understanding The Elements of Risk)
If you were to boil down marketing to a single word, it would be “risk”. When a client is ready to buy they still hesitate. Even when there’s a sense of urgency on their part, they still go through a series of steps before they come to a decision. What are those steps? Why do […]
