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Why Clients Buy—And Why They Don't

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How To Find Your Niche (From Recurring Client Problems)

Author: Sean D'Souza

How Niches Can Easily Be Found in Recurring Client Problems

We all struggle to find our niches. But is it really that hard? Or have we been looking in the wrong places? This article shows you how you can find dozens of niches, all of which have great power and are profitable now and for years to come. Right click here and ‘save as’ to […]

Filed Under: Training Tagged With: article writing course, coaching business, power of problem

Why It’s Dangerous To Sell Products/Services With Benefits Alone

Author: Sean D'Souza

benefit selling products

You know Dasher and Dancer And Prancer and Vixen, Comet and Cupid And Donner and Blitzen. But do you recall… The most famous reindeer of all? Sure, we’re talking about Rudolph And notice how they talk about the “red nose” as Rudolph’s “problem”. And how that enabled Santa to use Rudolph as a guide to […]

Filed Under: Marketing Strategy Tagged With: power of problem, product, services benefits

What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes