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Why Clients Buy—And Why They Don't

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How To Validate Your Uniqueness With Testimonials

Author: Sean D'Souza


Validate Your Uniqueness with Testimonials

Let's say you come up with what you believe is a great uniqueness for your product or service

How would you know if it's great or not? The answer is deceptively simple: every client needs to echo your uniqueness over and over again. But how are you supposed to hear that echo? Interestingly that echo is located in the testimonial. But not just anywhere in the testimonial, but in one really interesting area. Listen to find out and then do the same for your products and services as well.

Right click below and click ‘save as' to download this episode to your computer.

Re-release: How To Validate Your Uniqueness With Testimonials

Original: How To Validate Your Uniqueness With Testimonials

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The Headline Report

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Filed Under: podcasts, Psychological Marketing Tagged With: Create uniqueness, effectively test uniqueness, power of testimonials

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The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes