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Why An Audience Matters (More Than Talent)

Author: Sean D'Souza

Who needs takeaways, eh? Especially when you can have home-delivered lunch!
The cartoons before the encouragement (notice, no colour). And then, along came an audience. 🙂

I was lousy at marketing.
Well, let's put it this way: I was (and still am) an outstanding cartoonist.
And marketing was nowhere close to being my forte.
I'd write, but I'd agonise over it.
The only thing that kept me going was the audience.

Audiences are needed…and not just for those who are struggling
This is why writers, singers, speakers need an audience. It doesn't reflect on their ability to speak, write or draw. But in their ability to be appreciated.

The greatest speaker in the world becomes a bit of a washout if there are three people in an auditorium that seats five hundred. It saps your energy.

However, if those three people happened to be the only ones the speaker was expecting, then he/she will turn out a world-class experience. Which is why if you're starting up any venture, be it a blog or a website, or a newsletter or even a painting, I would get at least two-three people to visit (and bug you) so that you get and stay motivated.

The biggest issue is the appreciation, and not the ability to write, draw, speak.

Being able to be very good at something, is a nice-to-have, but most writers, speakers, etc start out being very, very average. In some of my early speeches, I had to take a ten-minute break because I forgot what I was going to say. Early articles used to take me two days or more to write, and I'd struggle. But it was the audience (and believe me, back then they were tiny audiences) that kept me going.

Tiger Woods had an audience of two (his father and mother).
It was not his so-called talent that mattered. He didn't start out as the world's best golfer. But without the audience, he probably would never have gotten there at all.

Get an audience, no matter how minuscule.

Your so-called talent will come with practice.
But if you don't have an audience, you'll probably never get off the ground.

Footnote: When I started this blog, I started drawing cartoons in black and white. And then Ankesh Kothari bugged me to change to colour. I resisted at first. But then I moved to colour. And the improvement in my colouring techniques have improved dramatically. Without the audience, I may have never made the move. So there you go: A real live example.

Don’t forget: Look at the Psychotactics Sequence of Marketing Products and Services.

Next Human Nature Article: Why Do Press Releases Get Rejected?
Next Step: Read actionable articles on human nature.

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Filed Under: Human Nature, podcasts Tagged With: audience, speaking, talent, writing

Comments

  1. Sarah says

    July 3, 2009 at 7:46 am

    This is so true. Just one nice comment on my blog will spur me to write some more.

    Reply
  2. Sean D'Souza says

    July 5, 2009 at 4:07 am

    Yes, I don’t disagree with you. Being in the moment is indeed really the thing to be doing, but almost every project will fall to pieces if there’s no audience.

    An audience of one (yourself) is a very lonely place to be. For instance I could barely write this blog if I know no one was reading it. As humans we do stuff for ourselves as much as for others. If we feel that someone else is getting the benefit of what we do, it spurs us on.

    Which reminds me: If I don’t get back to doing some podcasts, I’ll be getting some Tweets via Twitter about my tardiness 🙂 Those little nudges alone are a big part of what I do. And what you do. An audience can quickly change you. They can encourage you or discourage you. But without the audience, it’s a lot harder because you’re like a lonely boat out on the ocean. You can still get to your destination, but it’s a lot harder to be motivated.

    Reply
  3. Eliana Gilad says

    July 5, 2009 at 5:59 am

    I really appreciate this subject Sean. I have been so focused on being true in the moment, that the small audience has been ok.

    Now it’s very old, and indeed saps me of my energy. I am called to reach many many more people. That is what prompts me to invest so much time and energy into marketing and learning.

    This article gives me the idea to look more into my beliefs about being appreciated. Perhaps I went overboard in the keeping the focus inwards…

    Thanks alot.

    Reply

Trackbacks

  1. Why an audience matters… | rok.co.za says:
    July 13, 2009 at 4:59 pm

    […] article from here […]

    Reply
  2. das bessere Leben » Blog Archive » Warum Publikum wichtig ist says:
    August 7, 2009 at 10:00 pm

    […] seinem Blog schreibt Sean d‘ Souza in einem Beitrag: Publikum ist wichtiger als Talent. Viele erfolgreiche Menschen sind nicht talentierter als der Durchschnitt der Bevölkerung. […]

    Reply

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