It's easy to say that every individual product or service needs a uniqueness of its own, but what if it doesn't?
Would Adobe Photoshop CS5 have the same uniqueness as CS4? Or CS3? Or CS2?
No, it wouldn't, right?
And would Adobe Photoshop have the same uniqueness as Adobe Acrobat even though both products come from the same company? Stupid question, huh?
In case you missed the announcement, for the last three weeks we have been giving away a lot of goodies absolutely free.
Goodie 1: Learn how to create your Uniqueness. Find out the biggest mistakes and how to avoid them.
Goodie 2: What Good Is Uniqueness If A Competitor Can Easily Copy It?
Goodie 3: Brand Positioning: Why The Right Uniqueness Is Built On A “DNA”
Goodie 4: Brand Positioning: Do You Need To Carve Out a Uniqueness