How can negative feedback be a gift? That sound ridiculous.
Because no matter if a customer is screaming at you, or whispering their irritation in your ear, the feedback still rankles. And jolts. And you feel like defending yourself.
But remember, feedback is never personal.
We just take it personally.
When a person says: your food needs to be improved, they're saying: Your food needs to be improved.
But we take it as a slight.
We feel hurt. And it's okay to feel hurt, because it's a normal reaction. As humans we like to have nice things said about us, but we can never improve if we just get praised all the time.
Feedback is telling us that the other person cares enough to complain, or to tell us. That's very important. If you didn't care, you'd simply ignore me. You'd walk away never to return.
Feedback is real ‘caring' on the part of the customer.
They care enough to want to see you improve. Their feedback is not a pain. It's a gift. And who am I not to accept that gift?