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Why Negative Feedback Is A Gift

Author: Sean D'Souza

customer feedback

How can negative feedback be a gift? That sound ridiculous.

Because no matter if a customer is screaming at you, or whispering their irritation in your ear, the feedback still rankles. And jolts. And you feel like defending yourself.

But remember, feedback is never personal.
We just take it personally.

When a person says: your food needs to be improved, they're saying: Your food needs to be improved.

But we take it as a slight.
We feel hurt. And it's okay to feel hurt, because it's a normal reaction. As humans we like to have nice things said about us, but we can never improve if we just get praised all the time.

Feedback is telling us that the other person cares enough to complain, or to tell us. That's very important. If you didn't care, you'd simply ignore me. You'd walk away never to return.

Feedback is real ‘caring' on the part of the customer.
They care enough to want to see you improve. Their feedback is not a pain. It's a gift. And who am I not to accept that gift?

Next up: The Incredible Power of Kindness (And Why It Has Nothing To Do With Business)

Next Human Nature Article: A Year Called July
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Filed Under: Human Nature Tagged With: customer complaints, customer response, feedback, psychotactics

Comments

  1. Gabrielle Asher Barnett says

    February 10, 2009 at 8:04 am

    I enjoy all feedback also. I enjoy the challenge of “changing the script” for the customer. Their time is precious, their feedback is GOLD. All contact from a customer is communication and currency.

    A timely reminder here too, thank you Sean.

    Reply

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  1. Flickr and image critiques « craniac’s place says:
    February 10, 2009 at 3:46 pm

    […] just read Why Negative Feedback Is A Gift and while it is talking about feedback from a company’s customers, it applies equally well to […]

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