Most people think momentum has only one step.
That step is to move forward. And keep moving forward, no matter what the obstacles.
These people have Plan A in mind, and by golly, Plan A is going to get done no matter what!
But what if Plan A itself is a momentum-killer?
So most days I have this plan. It's a plan that lets me wake up at 4am, and be working by 4:03am. (Yes, without coffee). But on many a day this plan goes wrong. Then I lose momentum. Then the whole day turns to custard.
But not if I have Plan B.
And it's not just having Plan B that matters. It's how you design Plan B—that's what matters! Plan B needs to be considerably less challenging and far more interesting than Plan A. Less challenging “and” far more interesting? Yes indeed: It has to have both those factors in play for Plan B to work.
Let me give you an example:
If Plan A is to write a sales letter that's 20 pages long, then Plan B is simply a plan to draw some cartoons or do some podcasts. If Plan A is a plan to write five articles for 5000bc.com, then Plan B is to write a blog post or two instead.
Notice something: Plan B isn't a replacement for Plan A. It's not something that requires me to do something just as challenging as Plan A. Instead Plan B is quite different. Plan B just takes the pressure off my back and still gets things done.
Everyone talks about having a Plan A and a Plan B.
Everyone designs a Plan A, but fails to design a Plan B.
And that's why they lose momentum.