Seminars are just information dumps
Yes, I don’t mind going to a seminar, but it’s just a newsreel.
You then have to go out and do all the hard work.
In fact, everything that’s being taught at that seminar could have been downloaded on a PDF file and an audio (if not video).
But let’s just assume people who conduct seminars don’t know what they’re doing.
Let’s assume you’re a workshop kind of person
Do you know what you’re doing?
Because as soon as you start doing a workshop, you invariably end up doing something that’s connected to the business of the participant. And that’s when you’ve made your first mistake.
And it’s a big mistake
People rarely learn anything if they start applying the concept to their own business. They get too tangled in their own business.
Of course they haven’t even understood the concept yet
So when we have live workshops (they’re not seminars), we’ll ask the audience: Do you get this concept? They say yes. We send them on an assignment, and they get it wrong.
And part of the problem is that when they’re sitting in a group doing that assignment, their buddies are rarely conversant or interested in the other person’s business. And almost within minutes their buddies will either misunderstand the concept or tune off.
The trick to getting everyone on the same page is to give them an assignment that doesn’t involve their business. Something they can all partially relate to like sushi, or yoga, or a restaurant.
So let’s say you take the concepts and apply it to a yoga school
Then what we have is a situation that’s very easy to imagine, even if you’ve never been to yoga (and usually at least 30-50% of them have already been to yoga). And they have to apply the concept to the yoga school. Of course they still get it wrong, but now there’s group effort, and everyone’s interested (there’s no tuning off).
They go back. And it’s fix, fix, fixity fix
And yes, at some point I let them work on their own business if they choose to, but they always find it harder to work on their own business. That’s because whatever you’ve been teaching is usually extremely hard to comprehend. The information is too new, and they’re bound to make mistakes. Unless they start owning and understanding the concept, they don’t get implementation right.
The yoga school concept helps them focus on
1) Understanding the concept.
2) Getting everyone on the same page.
3) Keeping everyone alert and vibrant.
4) Making mistakes without fear of ‘oh, it will affect my business, so I need to get this right.’
5) And learning the concept so that it’s easy to implement.
This is where the crossover begins
It’s only when the participants have gone through the process of hearing, understanding, talking, fixing, breaking, discussing the concept—that implementation is possible with few mistakes. And that’s when they can apply the concept to their own business.
And that’s why you need to have a third-party business they can work on. If you’re really interested in teaching, that is.
Otherwise you can just give a seminar instead.
Next Step: “Before I purchased the Brain Audit, I thought this is just crazy, I’ve got so much marketing material that I still haven’t implemented.“
But right from Sean’s first story and metaphor, I could see this was different. I was hooked. The Brain Audit challenged virtually every principle of marketing I’d grown up with. Like selling benefit or never starting with a negative or problem.
And it’s this refreshing, innovative approach that makes the Brain Audit a must buy for anyone who is really serious about challenging the status quo and taking their business to new heights.
Already we’ve applied the principles to one of our workshops and the response has been fantastic. The Brain Audit and our ongoing association with Sean has been one of the best business decisions we’ve every made.
Paul Mitchell, Managing Director, The Human Enterprise, Australia
Judge for yourself The Brain Audit: Why Customers Buy And Why They Don’t
“The membership fee is less than what I pay for my annual chamber of commerce dues, but the value I get is so much greater.”
“5000bc has some amazingly brilliant, successful and inspiring business people from all industries. I can’t believe how helpful and friendly the forum members are.
One of my objectives when signing up was to be in the company of business people more successful than me so I could learn from them. I definitely found an abundance of them here. I am also impressed at Sean’s involvement in the day-to-day conversations taking place in the forums.
The quality of interaction and the caliber of the other members makes this a great place to visit and be inspired to improve my own business.”
Judge for yourself http://www.psychotactics.com/5000bc
Products: Under $50
1) Do You Often Hit A Wall Called ‘Writers Block’?
Learn how the core elements of outlining can save you from the misery of writing your next article.
2) Do you know that visuals immediately improve your sales conversion?
Learn how to create drama and curiosity and help improve your web page conversion with visuals.
3) Do your websites, brochures, presentations, etc… confuse your clients?
Put some sanity into your design, even though you are not a designer?
4) Chaos Planning
Year after year you sit down and create a list of things you want to achieve. Then suddenly it’s March, and you’ve not really moved ahead as you’d expected.
Learn Why Most Planning Fails: And The Critical Importance of Chaos in Planning.
5) Nothing bugs you more than a painful client.
A client who hassles you at every step of the way. Learn how to use the power of the ‘six critical questions’ to get incredible testimonials—and attract clients that make every day an absolute joy.