How do you get attention, and keep that attention?
Then how do you get across a cheeky message, while at the same time revealing your personality?
Air New Zealand seems to do it well, even though you may not be paying attention to onboard safety instructions for the squillionth time.
What do you think?
What message did you get from this video?
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Don’t forget: Look at the Psychotactics Sequence of Marketing Products and Services.