Yup, that's an old cartoon but it was 70% relevant so I put it it in without any change
Have you ever noticed a strange thing when you get off the highway onto an off ramp or side road?
On the highway you're doing about 100 km an hour, and the speed limit on the side road says 60 km an hour. You hit the brakes, and think you may have slowed down to 60 kph. Yet, you're still doing 80 kph. Horrors! You were sure you'd slowed down enough and yet you haven't.
You're experiencing pace vs. potential.
If you were driving at 60 kph before you hit the off ramp, you'd do 60 kph quite easily. It's because you were oh-so-fast, that you ended doing an 80. But how the heck are you going to ever do an 80 in your life, if you don't hit 100? Because when you're on 100, even your hit-the-brake speed is a good 80.
People hate to be pushed
They want to go at their own pace. They believe they know what's good for them. Yet your life is like a car. You don't know your potential till you really hit the accelerator. You don't know how far you can go unless you hit feel the tires steaming up.
Look around you. The little ol' lady in the next lane is still getting to her destination, but she'll get there whenever. At her own pace. Pace is great. But potential, ah…now that's when you really know the stuff you're made of.
Which is why Tiger Woods has a coach
Which is why Tiger is the best golfer in the world. Because his coach knows the pace of Tiger. But the coach pushes Tiger to his potential.
But you don't need a full time coach
You don't need constant hand-holding. That's not what a coaching is about. You may decide, for instance, that you want to improve your ability to do more persuasive presentations. Or maybe you want to write more powerful articles in half the time. In these scenarios, you do a course, but not just any course, but one that gets you to your potential.
In our article writing courses for instance, we see dramatic improvement in under two weeks. Both in terms of speed and quality of work. Clients who've never written more than one article a month (if at all) write 14 articles in two weeks. And end up with a bank of 60 articles at the end of the course. And they do this without breaking too much of a sweat.
But would they do it alone?
No they wouldn't. In most cases they need the structure. They need the guidance. They need the encouragement. And they need to know what they're doing right and what they can fix. And yet they also need someone that will make sure they don't fall off the rails. It's all of these factors and a bit more that leads to potential.
The difference between pace and potential isn't always a big gap.
But once you close the gap, you'll be moving at an incredible speed. You'll be doing things that in a fifth of the time, and doing it better than ever before. It will make a world of a difference in both your business as well as your personal life.
1. Pace is good. But pace is you. And goodness gracious, you don't really know yourself as well as you think you do.
2. Potential is when you hit the accelerator. When you find what is really possible to achieve. Once you know what you can achieve you're breaking the speed limit.
3. Tiger is naturally talented. Yeah right! So are a squillion other golfers. The difference between Tiger and the others is Tiger doesn't keep to the pace of the others. He keeps stretching his own potential. You should too.
Don’t forget: Look at the Psychotactics Sequence of Marketing Products and Services.