So what makes an information product really, really sticky?
Oops, we covered that, didn't we?
And if you listened to the audio, that tiny 2 minute audio, you'd have intellectually grasped the concept. And when you watch this video, the concept of the Unifying Theme will come home to you.
You'll notice it anyway, but here's a clue: The TRAY.
The TRAY is the unifying theme. As humans, we need a unifying theme for everything. If we don't get the unifying theme, it's much, much harder to get a point across.
Have fun. It's a funny, funny video–with a unifying theme!