I wasn’t a big fan of algebra in high school I liked geography. I liked history. I even liked languages. You could safely say I liked everything but maths. So while I’d score high marks in almost all subjects, my maths score barely hobbled beyond 50 or 65%. And it was no great concern to […]
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Psychotactics Blog
Why Rest Is Critical To Become A Better Writer
Every day at a certain point in my day my brain is exhausted. And this tiredness has nothing to do with writing. It’s rather got something to do with walking. And listening. And yes, let me explain. Every day I take a brisk walk for about an hour. And I almost always have my iPod […]
[Continue reading...]How To Get High Scores In Seminars and Workshops
When I first started doing seminars in the year 2001, I’d start off talking. And flipping slides. And then talking some more. And then two days or three days would pass. Then I’d hand out the feedback forms. And invariably someone would be upset. They’d think the music was too loud. They’d wonder why there […]
[Continue reading...]Why An Audience Matters (More Than Talent)
The cartoons before the encouragement (notice, no colour). And then, along came an audience. 🙂 I was lousy at marketing. Well, let’s put it this way: I was (and still am) an outstanding cartoonist. And marketing was nowhere close to being my forte. I’d write, but I’d agonise over it. The only thing that kept […]
[Continue reading...]Why Do Press Releases Get Rejected?
As a journalist, I might reject your PR piece for lots of reasons. Here are just a few. Avoid as many as you can, and you’re more likely to have positive results. 1) It’s irrelevant to what I do or what I’m working on. If I cover health topics exclusively, don’t send me a release […]
[Continue reading...]How Air NewZealand’s Cheeky Message Drives Home Personality
How do you get attention, and keep that attention? Then how do you get across a cheeky message, while at the same time revealing your personality? Air New Zealand seems to do it well, even though you may not be paying attention to onboard safety instructions for the squillionth time. What do you think? What […]
[Continue reading...]The Importance of the ‘Critical Learning Period’
You may think your brain is all hardwired. And that you’re supremely suited for learning. But in fact, your brain is incredibly at the mercy of the sound environment. And the reason for being at the mercy of sound is because most of our early references as children are purely based on sound. This early […]
[Continue reading...]What Google Analytics Won’t Show You: The Reasons Why Customers Don’t Buy
I got a note today from a client who said that she wanted to buy our product, but that certain things on the website made her unsure. So to put this in perspective, she was looking at our website at 5000bc (which is a membership site). And she said: 1) I found a spelling error […]
[Continue reading...]Announcing Brain Audit 3.2 + Special Goodies Offer worth $158 (This offer has expired
If you’ve been wondering whether or not to purchase the Brain Audit then here’s the perfect moment. And it’s perfect because you get the brand new Brain Audit Ver 3.2 Two years in the making… This book has been two years in the making, and now it’s finally out! And you not only get the […]
[Continue reading...]Pace vs. Potential
Yup, that’s an old cartoon but it was 70% relevant so I put it it in without any change Have you ever noticed a strange thing when you get off the highway onto an off ramp or side road? On the highway you’re doing about 100 km an hour, and the speed limit on the […]
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