Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Imagine if someone told you that you needed 10,000 hours to learn to drive a car. No? What about 5000 hours then? Would that be suitable? How about 3000 hours? Or 1000? Or 500? Ok, how about 60 hours? A very average person with a reasonable fear of cars can learn to drive in about […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Are you concerned about customer loyalty? Are your customers so loyal that they will stick with you through hell and high water? And if not, you really need to question how you can create a customer relationship that’s so gluey, that you never go bluey in the face. Funnily you don’t have to go far. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When a client wants to sign up to the Protege Program, they often ask: Will the Program help me be successful? And my answer is a bit weird. Because it’s not an answer. It’s a question. The question is: Do you have competition that’s doing exceedingly well? Competition: What do they have to do with […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
(Also listen to the audio at the end of this article) Your business will have a Zidane Moment. Some time in the future, you’ll run into a situation that you cannot foresee; cannot perceive; and one that will cause your business to feel an instant shudder. What’s the Zidane moment, and how can you recover […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
(Also listen to the audio at the end of this article) The economy is getting bad, they tell you. The economy is getting worse, they tell you. The implosion is about to come, they tell you. And Leo Burnett would laugh (or at the very least, softly chuckle). Leo, who? It was the Great Depression. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
(Also listen to the audio at the end of this article) Let’s say you have to pee. So this is a normal bodily function, eh? It means that if you feel that sensation, and you don’t go soon enough, you’ll be in trouble. But how many of us go to the loo when we first […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
(Also listen to the audio at the end of this article) You see it in sci-fi movies. You see it at workshops. It’s called the ‘force shield.’ Once the ‘force shield’ is up, nothing can penetrate the shield. The people within the shield are cocooned. And the people outside the shield are isolated. Sticky-pairs cause […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
(Also listen to the audio at the end of this article) Imagine you pulled out a chair. Or two large pieces of paper. Or a balloon. What you’re doing is waking up the audience with a prop. And props wake up the sleepiest of audiences in a matter of seconds. Yes, even if the prop […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
(Also listen to the audio at the end of this article) Examples have a singular goal: They help the reader understand a concept. But could the wrong example actually alienate an audience? And how would you know which kind of example would alienate you? Let’s look at a simple example of a ‘rocking chair.’ So […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
So you want to focus, right? Well, here’s my take on focus. Make it your take too! Post this on your wall. Put it on your cubicle. Put it on your computer screen. And enjoy!
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