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Why Clients Buy—And Why They Don't

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Why Objections Play A Big Role In Sales Conversion

Author: Sean D'Souza

We hate it when customers object. We'd prefer if they simply bought our products and services. Yet objections are a critical indicator of sales and marketing. Without objections you'd never know if the customer is interested or not. And without objections you'd never know how to improve your products and services (you improve them, don't you?). And here are two videos on why objections are so very critical to improve your conversion rate.

How To Get And Keep The Attention Of Your Client: Episode 179

 

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Filed Under: Marketing Strategy Tagged With: 5000bc, Articel writing, Article Marketing, Article writing, Brain Audit, buying psychology, Copywriting, human behaviour, info products, internet strategy, Marketing Strategies, objections, psychotactics, sales conversion, sales page conversion, sean d'souza

Comments

  1. Allen says

    July 30, 2009 at 3:51 am

    All a LEGITIMATE Objection is, is the client asking for more information or a clarification.

    Of course that depends on whether or not the client/potential client is qualified (has the ability, and desire) to buy.

    Reply
  2. Sean D'Souza says

    July 30, 2009 at 4:17 am

    Oh even unqualified clients can come up with some pretty good holes in your sales message. They’re just objecting. And often they can bring up things you’ve never considered.

    Reply
  3. Steve says

    July 31, 2009 at 7:53 pm

    it’s true, all the deals I end up closing have sales processes full of objections. when the client just sits there and agrees with everything i say it concerns me. objections are definitely a good thing!

    Reply
  4. Susan Greene says

    August 9, 2009 at 5:41 am

    Good points, Sean. Using objectives to improve your message is better than becoming defensive or taking the comments personally. I’m going to have to remember that!

    Reply
    • Sean D'Souza says

      August 9, 2009 at 1:01 pm

      Yup the trick is to put masking tape on our mouths.

      Reply

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