We hate it when customers object. We'd prefer if they simply bought our products and services. Yet objections are a critical indicator of sales and marketing. Without objections you'd never know if the customer is interested or not. And without objections you'd never know how to improve your products and services (you improve them, don't you?). And here are two videos on why objections are so very critical to improve your conversion rate.
Why Objections Are Crucial For Conversion
Why Anticipating Objections Is Pretty Darned Important
So what has been your reaction to objections? Do you like them? Hate them? How do you deal with a pretty in-your-face objection from a client?
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