Why Clients Buy—And Why They Don't
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There are writers. And there are writers. But you see I was a cartoonist. It was way back in the year 1988 I was drawing cartoon strips for a very popular newspaper called ‘Mid-Day’. And every day, I’d draw a new strip, and submit it to the newspaper. And since it was back in the […]
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When we’re about to start a project, we sit down and we plan. We plan about the resources we have, the time needed for implementation, and yada, yada. What we don’t plan for is someone to watch over us. So who is this someone who watches over us? Is it someone who’s technically qualified? Is […]
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When we started up in the year 2000, we had a terrible business. I was a cartoonist. No one would hire me as a marketer. I had no clients, no income (except from cartooning) and I was going around in circles trying to get people to listen to my ‘marketing advice.’ What’s worse is that […]
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When you complete an article, you always have one of two reactions. You think it rocks. Or you think it sucks. And you may be wrong on both fronts. You may think your article rocks, when in fact it sucks. And vice versa. So how do you know if your article works? You would think […]
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There’s a problem with the last page of a book or a course We all have this problem. When we get to the last page of a book or a course, we are enlightened, yet still confused. We’re confused because we know a fair bit about the material, but still have loads of questions that […]
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I wasn’t a big fan of algebra in high school I liked geography. I liked history. I even liked languages. You could safely say I liked everything but maths. So while I’d score high marks in almost all subjects, my maths score barely hobbled beyond 50 or 65%. And it was no great concern to […]
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Every day at a certain point in my day my brain is exhausted. And this tiredness has nothing to do with writing. It’s rather got something to do with walking. And listening. And yes, let me explain. Every day I take a brisk walk for about an hour. And I almost always have my iPod […]
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When I first started doing seminars in the year 2001, I’d start off talking. And flipping slides. And then talking some more. And then two days or three days would pass. Then I’d hand out the feedback forms. And invariably someone would be upset. They’d think the music was too loud. They’d wonder why there […]
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The cartoons before the encouragement (notice, no colour). And then, along came an audience. 🙂 I was lousy at marketing. Well, let’s put it this way: I was (and still am) an outstanding cartoonist. And marketing was nowhere close to being my forte. I’d write, but I’d agonise over it. The only thing that kept […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
As a journalist, I might reject your PR piece for lots of reasons. Here are just a few. Avoid as many as you can, and you’re more likely to have positive results. 1) It’s irrelevant to what I do or what I’m working on. If I cover health topics exclusively, don’t send me a release […]
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