Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
We hate it when customers object. We’d prefer if they simply bought our products and services. Yet objections are a critical indicator of sales and marketing. Without objections you’d never know if the customer is interested or not. And without objections you’d never know how to improve your products and services (you improve them, don’t […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
There are writers. And there are writers. But you see I was a cartoonist. It was way back in the year 1988 I was drawing cartoon strips for a very popular newspaper called ‘Mid-Day’. And every day, I’d draw a new strip, and submit it to the newspaper. And since it was back in the […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When we’re about to start a project, we sit down and we plan. We plan about the resources we have, the time needed for implementation, and yada, yada. What we don’t plan for is someone to watch over us. So who is this someone who watches over us? Is it someone who’s technically qualified? Is […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When we started up in the year 2000, we had a terrible business. I was a cartoonist. No one would hire me as a marketer. I had no clients, no income (except from cartooning) and I was going around in circles trying to get people to listen to my ‘marketing advice.’ What’s worse is that […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When you complete an article, you always have one of two reactions. You think it rocks. Or you think it sucks. And you may be wrong on both fronts. You may think your article rocks, when in fact it sucks. And vice versa. So how do you know if your article works? You would think […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
There’s a problem with the last page of a book or a course We all have this problem. When we get to the last page of a book or a course, we are enlightened, yet still confused. We’re confused because we know a fair bit about the material, but still have loads of questions that […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I wasn’t a big fan of algebra in high school I liked geography. I liked history. I even liked languages. You could safely say I liked everything but maths. So while I’d score high marks in almost all subjects, my maths score barely hobbled beyond 50 or 65%. And it was no great concern to […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Every day at a certain point in my day my brain is exhausted. And this tiredness has nothing to do with writing. It’s rather got something to do with walking. And listening. And yes, let me explain. Every day I take a brisk walk for about an hour. And I almost always have my iPod […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When I first started doing seminars in the year 2001, I’d start off talking. And flipping slides. And then talking some more. And then two days or three days would pass. Then I’d hand out the feedback forms. And invariably someone would be upset. They’d think the music was too loud. They’d wonder why there […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
The cartoons before the encouragement (notice, no colour). And then, along came an audience. 🙂 I was lousy at marketing. Well, let’s put it this way: I was (and still am) an outstanding cartoonist. And marketing was nowhere close to being my forte. I’d write, but I’d agonise over it. The only thing that kept […]
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