Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
What To Do When Sub-Plots’ Take Over Your Article Writing Have you heard of the story of Goldilocks and the Three Bears? Well as you know, Goldilocks found the Three Bears’ house, broke in, and systematically ate their porridge, sat in their chairs, and then slept on their beds. And as the story is told […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
If you’re like most folks you’ll have run into the price vs. value dilemma. No, not in your marketing strategy, but just lazing over coffee and looking at real estate. There in front of you is this great looking house in the real estate section of your newspaper, and you notice that there’s no price […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Early in the year 2002, Psychotactics didn’t exist. We weren’t selling any products. Barely even managing to get any consulting. And selling workshops or training to clients was just a dream. Then an amazing little book came to our rescue. Well, technically it wasn’t even a book. It was a presentation I’d made about ‘how […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You may think that marketing is all about getting your message in front of clients. Or you may think marketing is about relationships. Yeah, yeah, it’s all that but there’s a starting point. And that’s to choose a winning marketing strategy in the first place. And no one demonstrates this technique better than Will Smith. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Most people make a mistake with promoting a product or service. When they promote a product/service, they expect sales. And rightly so. But you’re missing out on the most important aspect of all: that people don’t buy when you want to sell. And this is why most of us go bananas in sales and marketing. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
We hate it when customers object. We’d prefer if they simply bought our products and services. Yet objections are a critical indicator of sales and marketing. Without objections you’d never know if the customer is interested or not. And without objections you’d never know how to improve your products and services (you improve them, don’t […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
There are writers. And there are writers. But you see I was a cartoonist. It was way back in the year 1988 I was drawing cartoon strips for a very popular newspaper called ‘Mid-Day’. And every day, I’d draw a new strip, and submit it to the newspaper. And since it was back in the […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When we’re about to start a project, we sit down and we plan. We plan about the resources we have, the time needed for implementation, and yada, yada. What we don’t plan for is someone to watch over us. So who is this someone who watches over us? Is it someone who’s technically qualified? Is […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When we started up in the year 2000, we had a terrible business. I was a cartoonist. No one would hire me as a marketer. I had no clients, no income (except from cartooning) and I was going around in circles trying to get people to listen to my ‘marketing advice.’ What’s worse is that […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When you complete an article, you always have one of two reactions. You think it rocks. Or you think it sucks. And you may be wrong on both fronts. You may think your article rocks, when in fact it sucks. And vice versa. So how do you know if your article works? You would think […]
[Continue reading...]
