Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
As a journalist, I might reject your PR piece for lots of reasons. Here are just a few. Avoid as many as you can, and you’re more likely to have positive results. 1) It’s irrelevant to what I do or what I’m working on. If I cover health topics exclusively, don’t send me a release […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
How do you get attention, and keep that attention? Then how do you get across a cheeky message, while at the same time revealing your personality? Air New Zealand seems to do it well, even though you may not be paying attention to onboard safety instructions for the squillionth time. What do you think? What […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You may think your brain is all hardwired. And that you’re supremely suited for learning. But in fact, your brain is incredibly at the mercy of the sound environment. And the reason for being at the mercy of sound is because most of our early references as children are purely based on sound. This early […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I got a note today from a client who said that she wanted to buy our product, but that certain things on the website made her unsure. So to put this in perspective, she was looking at our website at 5000bc (which is a membership site). And she said: 1) I found a spelling error […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
If you’ve been wondering whether or not to purchase the Brain Audit then here’s the perfect moment. And it’s perfect because you get the brand new Brain Audit Ver 3.2 Two years in the making… This book has been two years in the making, and now it’s finally out! And you not only get the […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Yup, that’s an old cartoon but it was 70% relevant so I put it it in without any change Have you ever noticed a strange thing when you get off the highway onto an off ramp or side road? On the highway you’re doing about 100 km an hour, and the speed limit on the […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
If someone says pass the ‘cheese’, what are they saying? They’re saying: Pass the cheese, right? Except that’s not the way some kids hear it. They hear pass the grease. Or pass the peas. Or pass the fees. And in many cases these kids don’t even hear a word in English. Or Japanese. Or French. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
It doesn’t matter which website or blog you go to—most of them make one fundamental mistake. And it’s a mistake that can be easily avoided, if only you did one tiny little thing. That tiny little thing is placing the ‘subscribe’ button in the right place. And to understand the right place, we have to […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
So you’re all focused on customers. Customers bring in the bread, the butter. And yes, sometimes the jam. But if you focused on competition for an itty-bitty while, you’d find that you could have a lot more jam. Doesn’t make sense? Well here’s how it works. Let’s say you’re selling a product or a service. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I love the New Yorker (I’ve been a subscriber for years—yes I get it all the way to New Zealand). And this cover summed up perfectly what I wanted to say. Saved me having to draw a cartoon instead. In the year 2003, I went to a presentation in Australia. There were 450 people in […]
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