Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
There’s a problem with the last page of a book or a course We all have this problem. When we get to the last page of a book or a course, we are enlightened, yet still confused. We’re confused because we know a fair bit about the material, but still have loads of questions that […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I wasn’t a big fan of algebra in high school I liked geography. I liked history. I even liked languages. You could safely say I liked everything but maths. So while I’d score high marks in almost all subjects, my maths score barely hobbled beyond 50 or 65%. And it was no great concern to […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Every day at a certain point in my day my brain is exhausted. And this tiredness has nothing to do with writing. It’s rather got something to do with walking. And listening. And yes, let me explain. Every day I take a brisk walk for about an hour. And I almost always have my iPod […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When I first started doing seminars in the year 2001, I’d start off talking. And flipping slides. And then talking some more. And then two days or three days would pass. Then I’d hand out the feedback forms. And invariably someone would be upset. They’d think the music was too loud. They’d wonder why there […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
The cartoons before the encouragement (notice, no colour). And then, along came an audience. 🙂 I was lousy at marketing. Well, let’s put it this way: I was (and still am) an outstanding cartoonist. And marketing was nowhere close to being my forte. I’d write, but I’d agonise over it. The only thing that kept […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
As a journalist, I might reject your PR piece for lots of reasons. Here are just a few. Avoid as many as you can, and you’re more likely to have positive results. 1) It’s irrelevant to what I do or what I’m working on. If I cover health topics exclusively, don’t send me a release […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
How do you get attention, and keep that attention? Then how do you get across a cheeky message, while at the same time revealing your personality? Air New Zealand seems to do it well, even though you may not be paying attention to onboard safety instructions for the squillionth time. What do you think? What […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You may think your brain is all hardwired. And that you’re supremely suited for learning. But in fact, your brain is incredibly at the mercy of the sound environment. And the reason for being at the mercy of sound is because most of our early references as children are purely based on sound. This early […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I got a note today from a client who said that she wanted to buy our product, but that certain things on the website made her unsure. So to put this in perspective, she was looking at our website at 5000bc (which is a membership site). And she said: 1) I found a spelling error […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
If you’ve been wondering whether or not to purchase the Brain Audit then here’s the perfect moment. And it’s perfect because you get the brand new Brain Audit Ver 3.2 Two years in the making… This book has been two years in the making, and now it’s finally out! And you not only get the […]
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