Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Yup, that’s an old cartoon but it was 70% relevant so I put it it in without any change Have you ever noticed a strange thing when you get off the highway onto an off ramp or side road? On the highway you’re doing about 100 km an hour, and the speed limit on the […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
If someone says pass the ‘cheese’, what are they saying? They’re saying: Pass the cheese, right? Except that’s not the way some kids hear it. They hear pass the grease. Or pass the peas. Or pass the fees. And in many cases these kids don’t even hear a word in English. Or Japanese. Or French. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
It doesn’t matter which website or blog you go to—most of them make one fundamental mistake. And it’s a mistake that can be easily avoided, if only you did one tiny little thing. That tiny little thing is placing the ‘subscribe’ button in the right place. And to understand the right place, we have to […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
So you’re all focused on customers. Customers bring in the bread, the butter. And yes, sometimes the jam. But if you focused on competition for an itty-bitty while, you’d find that you could have a lot more jam. Doesn’t make sense? Well here’s how it works. Let’s say you’re selling a product or a service. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I love the New Yorker (I’ve been a subscriber for years—yes I get it all the way to New Zealand). And this cover summed up perfectly what I wanted to say. Saved me having to draw a cartoon instead. In the year 2003, I went to a presentation in Australia. There were 450 people in […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You know the feeling of getting home from the airport. You get in the taxi, and as the driver wings his way through the streets, you know your way. Should the taxi driver dart down some crazy avenue, or decide to take you for a spin, you’re instantly able to avoid being taken for a […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine you want to sell a product, service or training online. What’s the first thing you think of when you’re getting ready to promote the product? Why it’s the sales page, right? So you scrub the page; you polish it; and you hope to hell that the customer is going to buy bucket-loads of your […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Most people think momentum has only one step. That step is to move forward. And keep moving forward, no matter what the obstacles. These people have Plan A in mind, and by golly, Plan A is going to get done no matter what! But what if Plan A itself is a momentum-killer? So most days […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Anyone can become a great chef—if you have the right emotional training to back you up! Benjamin Zander, famous orchestra conductor and co-author of the ‘Art of Possibility’ has a story to tell. Benjamin had a twenty-five year old problem. He had thirty students that were going to go through two semesters of training with […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Conversion fails for simple reasons. What are you buying? The cloth or the fact that you can boast you went to Barcelona? Labour pains vs. Baby Which of the two would attract you if you were a woman? You’re saying baby, right? But look around you. Every stupid marketer on the planet is selling his […]
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