Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
You know the feeling of getting home from the airport. You get in the taxi, and as the driver wings his way through the streets, you know your way. Should the taxi driver dart down some crazy avenue, or decide to take you for a spin, you’re instantly able to avoid being taken for a […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine you want to sell a product, service or training online. What’s the first thing you think of when you’re getting ready to promote the product? Why it’s the sales page, right? So you scrub the page; you polish it; and you hope to hell that the customer is going to buy bucket-loads of your […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Most people think momentum has only one step. That step is to move forward. And keep moving forward, no matter what the obstacles. These people have Plan A in mind, and by golly, Plan A is going to get done no matter what! But what if Plan A itself is a momentum-killer? So most days […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Anyone can become a great chef—if you have the right emotional training to back you up! Benjamin Zander, famous orchestra conductor and co-author of the ‘Art of Possibility’ has a story to tell. Benjamin had a twenty-five year old problem. He had thirty students that were going to go through two semesters of training with […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Conversion fails for simple reasons. What are you buying? The cloth or the fact that you can boast you went to Barcelona? Labour pains vs. Baby Which of the two would attract you if you were a woman? You’re saying baby, right? But look around you. Every stupid marketer on the planet is selling his […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Bjorn Borg, master of the wooden tennis racket 🙂 In the early 1970s, men’s tennis was dominated by Americans. In your wildest imagination you would not believe that a Swede would change all that. The name of this Swede was Bjorn Borg. In less than 10 years, Borg made an entire country ‘talented.’ Some of […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Is this T-Shirt available? If you ask a stupid question, you get a stupid answer. Or if you ask a question that’s engineered to get the answer ‘NO’, then you get the answer ‘NO.’ And most of your education, my education, and everything we’ve learned is engineered around getting a negative answer. But what if […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I may have heard Chopin’s Prelude No.4 a least a dozen times. Or may have never heard it at all. I couldn’t tell you for sure, you see. Because there’s all this classical music playing in the background when I go to hotels. And to airports. And I’m not paying attention. But there was this […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I found these books in Spain. They are books on Picasso (as you can tell). Imagine you went to a friend’s house today. You’re in your friend’s kitchen. And you see a chair. And you sit down on that chair. How do you know it’s safe to sit on that chair? But even more interestingly, how […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I’ve seen it at presentation after presentation. A speaker will say something funny, and the audience will laugh. Not some pathetic laugh, but a nice big laugh will erupt from the crowd. And the speaker continues speaking, almost cutting out the sound of the laughter. And if you’re a speaker, all you’re doing is being […]
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