Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Walk down to your local supermarket. Watch the old lady giving you crackers and some new fangled dip being promoted by a local food company. Your curiosity gets the better of you–if your hunger doesn’t get there first. You taste one dip, then another and if you have the nerve, all the five dips that […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
So let’s assume you’ve had a crappy day. A really, really crappy day. Do you write a blog post on a crappy day? If you listened to all those people around you, they’ll all chorus a big “NOoooooooooooooo!” You should only write when you’re happy, and excited, they say. You shouldn’t write when you’re sad. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I wake up every morning at 4am. And before I know it, it’s 7am. At 7am I take stock of what I’ve done Some days I’ll whistle through two or three articles, answer questions on the 5000bc forum, post on this blog, and even go through chunks of email, and sometimes I even have time […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You probably haven’t realised it. But there’s a difference between the two. Time well wasted is a good activity. Wasting time is a silly activity. So what’s the difference between the two concepts? And how on earth could either of them be ‘good’ activities? Let’s tackle wasting time So I woke up today, and got […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I was searching our website for articles on recession and came across this article. Funnily this article is as relevant today as it was in 2009.—————————- Waitasecond? The Recession of 2016? What the heck? We’re aren’t even done with this recession yet. And that’s the whole point, you see.You’re so focused on your day to […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Have you ever wondered why it’s so very difficult to get clients to absorb what you tell them? I’ll tell you why. You’re not demonstrating your product or service using a simple ‘water test’ technique. The ‘water test’ technique is not only simple, but it’s very actionable, thereby instantly increasing consumption of a product or […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I can’t really recall the date: I think it was Jan 25th 2009. I opened up the newspaper. And there it was: Air New Zealand was offering discounted fares from Auckland to London for just $2000. And in less than 24 hours, they’d sold their pre-arranged quota of 2000 tickets. That’s $4,000,000 in under 24 […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
(Published Feb 17, 2009) I just want to ask you one question: Do you think, truly think that Tiger Woods works harder at his golf than anyone else? Or do you think he works less hard? And just to continue the question… Do you think Steve Jobs works harder? Do you think Michael Phelps works […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I always applaud people who take a little more care than others. It shows personality. And it stands out, creating a factor of uniqueness. Most “out of office” responses are yucky. Boring. Staid. Like the person writing it doesn’t have a brain. Then you get a breath of fresh air like this one: Oh what […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Do you know the story of the Rosetta Stone? You do, don’t you? You know how archaeologists couldn’t make head or tail of hieroglyphics. And it’s not like they didn’t try. They just weren’t able to figure out what those nice little pictures on the Egyptian monuments really stood for. And then of course, in […]
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