How do you get client testimonials? How do you ask a customer for a case study testimonial? When it comes to client testimonials, we tend to end up with rambling, not so great testimonials. How do we get powerful experiences, instead of watered-down testimonials? Here are three quick (and relatively easy) ways to go about […]
Strategies Archives - Psychotactics
In this section, you will learn about the business strategies which we use at Psychotactics.
Why Waiting Doesn’t Help Decision Making (As Much As You Think)
Why Online Learning Can Reduce Your Implementation Skills
3 Reasons Why Projects Fail
P.S. Don't forget to download your copy of the headline report.
In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.
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Everything comes to those who will wait. Surely you’ve heard that saying, right? So you wait, because you’re told you should not be impulsive. Sleep on your decisions, they say. And so you wait. But does waiting really help as much as we think. Let’s look at the phrase, “everything comes to those who will […]
Where did you start your podcasting journey? What is your podcast strategy? What do you use? Do you outline? Slow down. Yes, do slow down. Podcasting is like everything else. Work, lots of work. But also a lot of fun. So here’s the abbreviated story. You’re welcome to ask more questions because I do have […]
Turn on the switch in your room. Did the light turn on? Well, if it wasn’t for Michael Faraday, we may have still been in darkness And that’s because way back in 1831, Faraday invented electromagnetic induction. Right until that point, the whole idea of electricity was more of a curiosity than a reality. And […]
Imagine you have 20 days left. In those 20 days, you have to write about 300 pages of notes for a course. Will you make it? The answer may seem slightly ridiculous, right? Having to write about 15 pages of content a day is hard enough without having to do everything else in your life. […]
You’ve had the feeling of walking past a shop that’s suddenly closed down, right? You know there was this shop, and you know they sold something, but now that it’s gone you’re suddenly noticing it. The same concept applies to testimonials—when they disappear. You’ve seen the Psychotactics newsletter, haven’t you? And you’ve seen how we […]
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Animals have a skeleton. We know this because if we x-ray an animal, we can quite clearly see the skeleton. And we fail to realise that articles have a skeleton too—and they’re called sub-heads. But unlike animals, the sub-head skeleton doesn’t show up from the very start. Instead you’ll find it shows up later. A […]
If you didn’t get/or read this post three days ago, here’s an important reminder. When you buy the Premium Brain Audit on the 12th, 13th, 14th or 15th July 2011, you’ll also get a bonus set of Goodies on ‘How To Create Headlines: Part 1 + Part 2 (worth $158) absolutely free. *If you’ve wondered […]
So you want to focus, right? Well, here’s my take on focus. Make it your take too! Post this on your wall. Put it on your cubicle. Put it on your computer screen. And enjoy!