Why Clients Buy—And Why They Don't
Without a doubt, stories take first place. So how do we use storytelling in our marketing? Storytelling is way more powerful in creating any sort of persuasion in marketing because of how the story unfolds. Robert McKee is a creative writing instructor who’s famous for his “Story Seminar”. In his seminar, he explains why persuasion […]
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Storytelling struggles without a catalyst Yet a catalyst doesn’t have to be in your face. It can be quiet, almost introspective. So how do you create powerful catalysts for your stories? And then, once you have the catalyst in place, how do you connect the story back to your article, podcast or presentation? In this […]
[Continue reading...]Imagine you had a program that generated over $150,000 a year Let’s also imagine that this program always had a waiting list and that clients loved it. Would you stop the program, or let it run? In 2006, we started the Protege Program and by 2009, it came to an abrupt halt. But was it […]
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The Cheese story Would cheese be mistaken for explosive at an airport? As we were headed to India, Renuka asked my mother what she’d like from New Zealand. “Cheese. New Zealand cheese, would be nice,” said my mother. And so it began, the story of the cheese. As we flew through from Auckland to Singapore, […]
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Travel can be good, bad or even ugly. But in our travels through India in Feb 2020, we ran into a sense of warmth that needs to be shared. Get yourself a coffee or tea as you settle in for some really heartwarming travel stories. Right click to save this episode. Is it possible to […]
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Starting up our Business This is the second part in the two-part series of “how all these traditions started”. What was the trigger for the Three-Month Vacation? Why do we have workshops at random locations? Right click to save this episode. Next: Travel Stories About India.
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Startup Stories: In this two-part series, you will hear about: How the gold star shows up in Psychotactics courses? How we started sending chocolate across the world? Right click to save this episode. Next: Startup Stories: Why We Do What We Do At Psychotactics: Part 2
[Continue reading...]It’s super-easy to tell stories of success and how everything went from good to great But what about the events when you had to eat humble pie? Or the times when you were scared out of your mind? Here are three stories which by some coincidence involve presentations. Nonetheless, there’s a solid lesson behind each […]
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Note: This is an automated transcript of the podcast. Therefore you might find few errors in it. You know how you’re told to make lemonade when life hands you lemons? Well, what do you do with overripe bananas? You make Filos! This episode is about the times when we should have given up because the […]
[Continue reading...]Should stories be dramatic? Incredibly, the answer is NO. Drama comes from the 90% principle. And this means that your audience needs to know 90% of your story in advance. And that’s one of the elements that make storytelling incredibly powerful. Right click and ‘save as’ to download The Transcript If I were to get […]
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