Why Clients Buy—And Why They Don't
Why Backstories? Whenever you hear the startup stories of products and services, it’s always a sugar-coated, goody gum drop story. You rarely get to hear the not-so-great side of things, the mistakes, the second-guessing. In this series, you get to hear what’s happening behind the stage. How—and why—we started the article writing course; how we […]
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Building a website is a daunting marketing project But even the casual listener is astounded to learn that the Psychotactics new marketing website took three years to complete. Of course, there’s a story, so let’s head off into storytelling land. Right click here and ‘save as’ to download this episode to your computer. Back when […]
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When Kathy Sierra sat down to write her book on JAVA, it wasn’t supposed to be a bestseller. They had incredible odds with over 16,000 other books on JAVA already on Amazon. And yet they cut through the noise? How did they do it? Here is her start-up story. They didn’t pull the stunt that […]
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When it comes to audience building online, we tend to fall for the hype. It’s all about “get a thousand clients” or “make thousands of dollars”. If you’ve already been down that path you know that all of those methods fail spectacularly in building your audience. You have to ask yourself: what works? Or rather, […]
[Continue reading...]Storytelling secrets are hiding in plain sight Storytelling has a lot of guidelines and rules. And storytellers can’t always explain what they’re doing? And yet, they’re incredibly powerful. For instance, the concept of “anticipation” before the “problem”. It’s nowhere to be found? Find out how to tell riveting stories here. Here are three storytelling secrets […]
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Without a doubt, stories take first place. So how do we use storytelling in our marketing? Storytelling is way more powerful in creating any sort of persuasion in marketing because of how the story unfolds. Robert McKee is a creative writing instructor who’s famous for his “Story Seminar”. In his seminar, he explains why persuasion […]
[Continue reading...]Storytelling struggles without a catalyst Yet a catalyst doesn’t have to be in your face. It can be quiet, almost introspective. So how do you create powerful catalysts for your stories? And then, once you have the catalyst in place, how do you connect the story back to your article, podcast or presentation? In this […]
[Continue reading...]Imagine you had a program that generated over $150,000 a year Let’s also imagine that this program always had a waiting list and that clients loved it. Would you stop the program, or let it run? In 2006, we started the Protege Program and by 2009, it came to an abrupt halt. But was it […]
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The Cheese story Would cheese be mistaken for explosive at an airport? As we were headed to India, Renuka asked my mother what she’d like from New Zealand. “Cheese. New Zealand cheese, would be nice,” said my mother. And so it began, the story of the cheese. As we flew through from Auckland to Singapore, […]
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Travel can be good, bad or even ugly. But in our travels through India in Feb 2020, we ran into a sense of warmth that needs to be shared. Get yourself a coffee or tea as you settle in for some really heartwarming travel stories. Right click to save this episode. Is it possible to […]
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