Why Clients Buy—And Why They Don't
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Do headlines work? How do you use headlines? How do headlines grab attention? What are the things to keep in mind while writing a headline? Let’s find out, shall we? Haven’t you stood in the wrong supermarket queue before? Every other queue seems to move ahead, but no, you had to pick the wrong queue. […]
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When we sit down to write a sales page, we instantly run into a problem. We know that the client is usually looking to solve one problem, but which problem should we choose? How do we know if the client is simply going to ignore the headline and not look at the rest of the […]
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There are only two kinds of headlines. Unfortunately, most of us end up with the bad kind. Let’s call that the “write and hope” kind of headline Instead of the “writing and hoping”, we really want to create “predictably clickable” headlines. And we want to write them every single time. But that’s not how we […]
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Do Kids Learn at a Faster Rate Than Adults? You’ve heard the line many times before, haven’t you? And at times, it does seem like kids learn at a blinding pace. But why does this phenomenon occur? Is it because kids are smart or just that we are more accommodating as trainers? When learning there’s […]
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One of the toughest tasks a business owner can have is when it’s time to write a sales page. You know that it’s unlikely your product or service will sell unless you have that sales page. Yet, once you sit down to write something, it’s almost impossible to write anything down. And when you do, […]
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How do you write a headline that works? How do you write a catchy headline? If you’ve ever wondered if your headline is lacking some oomph, it might be because of an incredibly simple omission. It’s the lack of contrast in your headline. Contrast works in real life with colours, textures or flavours. Not surprisingly, […]
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Is there a way to write better headlines? Most of us never know why our headlines aren’t working as they should. We listen to all those fruitcakes who tell us how to write ‘better’ headlines. Hey, you don’t need to listen to anyone. You just need to focus on one thing. If you tell me […]
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How do you write headlines? Do Clickbait Headlines Work? Can a normal headline be just as powerful? Clickbait headlines seem to be designed to get our curiosity. But what makes a clickbait headline so attractive in the first place? And how do we write “normal” headlines that are far superior in getting the attention of […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
How do you write a headline that works? Is there a headline writing formula? Laurel and Hardy. Batman and Robin. Superman. Which is the odd one out? Yup, it’s the guy who can’t handle Kryptonite, of course. If Superman is in trouble, there’s almost no one to rescue him. But Hardy or Batman can get […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
How do you write intensely curious headlines—even if a deadline is looming? When writing headlines, you often get stuck. Can grammar come to the rescue when under pressure? Find out how grammar class helps you write outstanding headlines in a jiffy. In this Series on ‘How To Write Headlines’, you will learn: Part 1: How […]
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