Why Clients Buy—And Why They Don't
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You know how you’re told to set a goal and then benchmark your success based on that goal? Well, that’s what we set out to do with our membership site at 5000bc. However, we kept running into these headaches that seemed to derail us. In time, however, we found that these constant diversions were to […]
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What does it take to get a membership site to keep going? Let’s go on a wild journey where the entire site was wiped out and how it bounced back again. And how nearly 20 years later, it’s still going. Right click to save this episode. 5000bc Story In early August 2002, we at Psychotactics […]
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Can we learn faster as adults? What should we do with adult learning to avoid this “al dente” curse? Kids have a super power. When they’re very young, they don’t know Monday from Sunday. And it’s this lack of knowledge that also gives them an upper hand when they’re learning. Unlike adults who are clear […]
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How do you write an email subject line that has been opened? What makes a good email headline? What subject lines get the most opens? There’s a reason for putting the brand name as well as the headline in the subject line of your email. It’s called getting your attention. See, customers subscriber, and then […]
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How do I write my headline? How to write great headlines that keep readers engaged? And does a headline gets the client’s instant attention? Let’s find out, shall we? You’ll see the waffle in headlines everywhere you look. You’ll see a headline that’s weak. And wimpy. Headlines that say: “Do you fit this category?” (As […]
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Long Or Short: Which Headlines Are Better? How short should a good headline be? What makes a good headline? How long is too long for a headline? Let’s find out, shall we? Let’s say I told you to go down to the supermarket. And I gave you directions. Take the first left, and then take […]
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How do you overcome barriers to writing headlines? What are the mistakes when writing headlines? Assume I visited your home. How would I enter? Through the window, or the backdoor. Surely you’ve reserved the chimney for good ol’ Santa. So where do I enter? Why through the door, right? And when you write copy, what’s […]
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Do headlines work? How do you use headlines? How do headlines grab attention? What are the things to keep in mind while writing a headline? Let’s find out, shall we? Haven’t you stood in the wrong supermarket queue before? Every other queue seems to move ahead, but no, you had to pick the wrong queue. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When we sit down to write a sales page, we instantly run into a problem. We know that the client is usually looking to solve one problem, but which problem should we choose? How do we know if the client is simply going to ignore the headline and not look at the rest of the […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
There are only two kinds of headlines. Unfortunately, most of us end up with the bad kind. Let’s call that the “write and hope” kind of headline Instead of the “writing and hoping”, we really want to create “predictably clickable” headlines. And we want to write them every single time. But that’s not how we […]
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