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Psychotactics Blog

Three Ways To Harness The Mastermind Mindset (And Use It Across Your Business)

Author: Sean D'Souza

How To Harness The Mastermind Mindset (And Use It Across Your Business)

What is a mastermind mindset? How does a mastermind group work for courses, workshop and membership sites?

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Cartoon Drawing Online Course: DaVinci

Author: Sean D'Souza

Cartoon Drawing Online Course: DaVinci 2.0

The DaVinci Cartooning Course—A whole new world of cartooning. Cartoon drawing online course began on a crazy roller coaster ride. In 6 months will be well on your way to becoming an outstanding cartoonist.

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DaVinci Cartooning Course: Learn Cartooning Online

Author: Sean D'Souza

Learn Cartooning: How To Draw Cartoon Characters

The Da Vinci Cartooning Course registrations are about to begin. The actual online cartooning course with start mid-August. The Da Vinci Cartooning Course was designed in 2010 by Sean D’Souza, and follows the Tiny Increment System of Learning. He started up this course in 2010 to prove a simple point. He believed that skills are […]

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The Simple Logic of Email Frequency (And How It Helps Sustain A Business)

Author: Sean D'Souza

The Simple Logic of Email Frequency (And How it Helps Sustain a Business)

Increasing the frequency of the email newsletters would drive many people to unsubscribe from your list? True or False? If you’re a big company like Amazon, YouTube and Apple, should you bother to send out email newsletters? Can’t you spend loads of money on publicity and advertising? Why do these billion-dollar companies still work with […]

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How To Write The First Line Of An Article (And Instantly Get The Reader’s Attention With A Story)

Author: Sean D'Souza

Storytelling: How to write the first line of an article (And instantly get the reader's attention with a story)

How do most of our stories end? Usually it’s a fairy tale ending. Or maybe it ends in chaos, sadness or even disaster. We believe that an ending is crucial for any story. And there is no doubt that endings are needed for stories, but they’re almost always irrelevant when you’re using a story for […]

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Announcing: The DaVinci Cartooning Course:

Author: Sean D'Souza

Business Product: Small Business Marketing Strategy

“I can’t draw a straight line!” These aren’t just the words I hear from clients. They’re the words I heard from my wife, Renuka. You see, Renuka never considered herself to be an artist. After all, no one in her family was known for their art, let alone drawing cartoons. It seemed logical that talent […]

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Intense Story: Why Starting With The “Stuck Point” Creates Intense Stories

Author: Sean D'Souza

Intense Story: Why starting with the "stuck point" creates intense stories

How do you write an intense story? How do you make your story more dramatic? We often believe that stories have a sequence. First, this happens, then that happens and then something else shows up. And while that belief is generally true, the heart of the story is the “stuck point”. You know your story […]

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Storytelling: Why Storytelling Needs The Thumpity-Thump-Thump-Thump-Thump

Author: Sean D'Souza

Storytelling: Why Storytelling Needs The Thumpity-Thump-Thump-Thump-Thump

How do you tell stories? How do you become a good storyteller? When you hear someone tell you about their vacation, you try to be interested. All that exotic food, that astounding accommodation—it’s all boring. Yet there’s a reason why their story is boring. We aren’t really hearing stories, but instead, we’re just getting a […]

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How To Write A Sales Pitch In 2 Minutes (And Get Your Customers To Want To Know More)

Author: Sean D'Souza

How To Write A Sales Pitch In 2 Minutes

A sales pitch isn’t something that you and I look forward to at any point in time. When people ask what we do, we are often unsure what to reply. Sometimes we may have a script that we’ve practiced over and over again. Yet we don’t often have success with scripts, because somehow we haven’t […]

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The Charlie Brown Moment: Why We Choke Under Pressure (And How To Practice Under Lucy Moment)

Author: Sean D'Souza

The Charlie Brown Moment: Why We Choke Under Pressure (And How To Practice Under Lucy Moment)

Ever wonder what Writer’s Block happens to be? It’s a form of choking under pressure. When we’re called upon to speak, to write, or to do something under pressure, we almost always seem to struggle. This choking happens even with professionals who normally breeze through their work. The big reason for this choking under pressure […]

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What Bugs Me small business marketing bugs

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The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
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    • Philosophy
    • About Psychotactics
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  • Free Articles
    ▼
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    • Start Here First
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      ▼
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    • Membership
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    ▼
    • Online Courses
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