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Psychotactics Blog

Announcing: The DaVinci Cartooning Course:

Author: Sean D'Souza

Business Product: Small Business Marketing Strategy

“I can’t draw a straight line!” These aren’t just the words I hear from clients. They’re the words I heard from my wife, Renuka. You see, Renuka never considered herself to be an artist. After all, no one in her family was known for their art, let alone drawing cartoons. It seemed logical that talent […]

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Intense Story: Why Starting With The “Stuck Point” Creates Intense Stories

Author: Sean D'Souza

Intense Story: Why starting with the "stuck point" creates intense stories

How do you write an intense story? How do you make your story more dramatic? We often believe that stories have a sequence. First, this happens, then that happens and then something else shows up. And while that belief is generally true, the heart of the story is the “stuck point”. You know your story […]

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Storytelling: Why Storytelling Needs The Thumpity-Thump-Thump-Thump-Thump

Author: Sean D'Souza

Storytelling: Why Storytelling Needs The Thumpity-Thump-Thump-Thump-Thump

How do you tell stories? How do you become a good storyteller? When you hear someone tell you about their vacation, you try to be interested. All that exotic food, that astounding accommodation—it’s all boring. Yet there’s a reason why their story is boring. We aren’t really hearing stories, but instead, we’re just getting a […]

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How To Write A Sales Pitch In 2 Minutes (And Get Your Customers To Want To Know More)

Author: Sean D'Souza

How To Write A Sales Pitch In 2 Minutes

A sales pitch isn’t something that you and I look forward to at any point in time. When people ask what we do, we are often unsure what to reply. Sometimes we may have a script that we’ve practiced over and over again. Yet we don’t often have success with scripts, because somehow we haven’t […]

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The Charlie Brown Moment: Why We Choke Under Pressure (And How To Practice Under Lucy Moment)

Author: Sean D'Souza

The Charlie Brown Moment: Why We Choke Under Pressure (And How To Practice Under Lucy Moment)

Ever wonder what Writer’s Block happens to be? It’s a form of choking under pressure. When we’re called upon to speak, to write, or to do something under pressure, we almost always seem to struggle. This choking happens even with professionals who normally breeze through their work. The big reason for this choking under pressure […]

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The Sandwiching Method: How To Create A Perfect Crescendo For Your Story Using A “Sandwich”

Author: Sean D'Souza

Sandwiching: How to create a perfect crescendo for your story using a "sandwich"

The hardest part of writing is usually the first few lines. However, the ending can also be quite a vexing problem. Unless of course, you use a simple method called “sandwiching”. When you use a “sandwich”, it closes the loop, leading to a very satisfying sort of finish. How do you learn how to sandwich? […]

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The Storytelling Test: How To Quickly Test How Your Audience Will React To Your Story

Author: Sean D'Souza

How To Tell A Story Effectively

How do you tell a story effectively? How do you decide which facts to keep and which ones to drop? Why do you have a bloated story? It’s often because there are way too many facts in the information you’ve put down on paper. Even if we know we have too many facts and figures, […]

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The Hallelujah Moment: Why Being “Late To The Party” Is Not A Crisis For Your Business

Author: Sean D'Souza

Hallelujah Moment

When we sit down to write an article or create an information product, we often have a sinking feeling. We look around and find that it’s “all been done before”. That we have nothing new to add to the conversation. Why should we keep going despite these odds? More importantly, why is our hesitation driving […]

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How A Simple “Five Point Questionnaire” Helped Me Write My Sales Page (And Saved Me A Ton Of Time As Well)

Author: Sean D'Souza

How a simple "five point questionnaire" helped me write my sales page (and saved me a ton of time as well)

As I sat down to write a sales page for a course, I wasn’t stuck. However, my progress was so slow that it was driving me crazy. A sales page consists of well over a dozen elements. However, to get started, it’s important to get two core sections right. The first section to work on […]

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How To Get Unstuck Bit By Bit (And Why Speeding It Up Doesn’t Usually Work)

Author: Sean D'Souza

How to get unstuck

Usually when we’re stuck, we want to get out of the mess in a big hurry. As a result, we end up digging a bigger hole for ourselves. How do you—that’s you and I—systematically get unstuck? There’s no precise formula, but there are stages of getting unstuck. And we have to do it slowly. Let’s […]

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The Headline Report why headlines fail report

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  • Home
  • About Us
    ▼
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    • Contact Sean
  • Free Articles
    ▼
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      ▼
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    • Membership
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    ▼
    • Online Courses
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    • Resources
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