Why Clients Buy—And Why They Don't
Most people tend to tell you to be more productive. Sales need to be doubled, you somehow aren’t satisfied with the client numbers, and need a lot more. In short, it’s this endless race towards a rather nutty goal. Instead, how about a goal that allows you to waste more time? That throws you back […]
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It seems illogical to sell just 25 copies of a product when the product is just digital. Isn’t it just a PDF, audio or video? Shouldn’t we sell as many as we can? On the face of it, this logic of selling less seems seriously flawed. But is it? Find out what did we found […]
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Have you ever wondered why people keep buying recipe books? Your grandma had a dozen books, so did your parents, and now, even if you’re not such a good cook, you’re likely to have a few around the house. There are tens of thousands of recipes in blogs and on YouTube. Even so, there’s when […]
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Most of us believe we have to start a business. Hence, we get all fancy with business cards and websites. We talk about how we solve problems. And then—then we hear nothing. Clients should be rushing to avail of our products and services, but it’s nothing. Why? Because the risk is too high. You and […]
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Everybody starts off with a plan, but shortly after, that plan turns to custard. We should be able to realign ourselves and restart, but restarting seems to be extremely difficult. Which is the quickest way to get back on course? That’s what we’ll find out in this episode. Right click to save this episode. Back […]
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When I was 13 years old, my parents got involved in a court battle. I was past 40 when the issue was finally resolved. We don’t see ourselves wanting to engage in high conflict. Yet, there seems to be no way to avoid the tectonic forces of our world. No matter where you look online […]
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Introduction The toughest part about creating bonuses is how time-consuming they can be, especially when you want to make them desirable. Yet there is a method of creating extremely desirable bonuses without doing much at all. Which is what this episode on “ creating bonuses out of thin air” is all about. Right click below […]
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It may sound odd, but the bonus is often the tipping point for a client to buy your product or service. And yet, by the time we are done with creating the product or service, we are too tired to work out what the bonus should be. In this episode we look at two methods. […]
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We tend to think all is well with the world when no one complains. Yet, most customers rarely complain. Instead, they just walk out of the door, without saying a word. A silent customer is not necessarily an asset. How can you get your customer to be a little more ‘noisy’—and why you should start […]
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How much does stress affect learning? It’s rare that we don’t learn lessons from a child. Even so, I think we don’t always pay closer attention to what they’re saying. My two nieces have taught me a lot. Here are a few nuggets of simple, yet intense wisdom. And yes, this learning helped reduce my […]
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