Why Clients Buy—And Why They Don't
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How do you write an intense story? How do you make your story more dramatic? We often believe that stories have a sequence. First, this happens, then that happens and then something else shows up. And while that belief is generally true, the heart of the story is the “stuck point”. You know your story […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
How do you tell stories? How do you become a good storyteller? When you hear someone tell you about their vacation, you try to be interested. All that exotic food, that astounding accommodation—it’s all boring. Yet there’s a reason why their story is boring. We aren’t really hearing stories, but instead, we’re just getting a […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
A sales pitch isn’t something that you and I look forward to at any point in time. When people ask what we do, we are often unsure what to reply. Sometimes we may have a script that we’ve practiced over and over again. Yet we don’t often have success with scripts, because somehow we haven’t […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Ever wonder what Writer’s Block happens to be? It’s a form of choking under pressure. When we’re called upon to speak, to write, or to do something under pressure, we almost always seem to struggle. This choking happens even with professionals who normally breeze through their work. The big reason for this choking under pressure […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
The hardest part of writing is usually the first few lines. However, the ending can also be quite a vexing problem. Unless of course, you use a simple method called “sandwiching”. When you use a “sandwich”, it closes the loop, leading to a very satisfying sort of finish. How do you learn how to sandwich? […]
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How do you tell a story effectively? How do you decide which facts to keep and which ones to drop? Why do you have a bloated story? It’s often because there are way too many facts in the information you’ve put down on paper. Even if we know we have too many facts and figures, […]
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When we sit down to write an article or create an information product, we often have a sinking feeling. We look around and find that it’s “all been done before”. That we have nothing new to add to the conversation. Why should we keep going despite these odds? More importantly, why is our hesitation driving […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
As I sat down to write a sales page for a course, I wasn’t stuck. However, my progress was so slow that it was driving me crazy. A sales page consists of well over a dozen elements. However, to get started, it’s important to get two core sections right. The first section to work on […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Usually when we’re stuck, we want to get out of the mess in a big hurry. As a result, we end up digging a bigger hole for ourselves. How do you—that’s you and I—systematically get unstuck? There’s no precise formula, but there are stages of getting unstuck. And we have to do it slowly. Let’s […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When we write an article, we tend to get one point across. Yet, what if we were to disagree with our “one point” and do a complete U-turn? It doesn’t seem logical to flip flop, does it? And yet that’s what the client needs to create a more complex, more interesting version of an article. […]
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