Why Clients Buy—And Why They Don't
Podcasts, membership site, cartoons, photography, Whatsapp—the list goes on and on. And it’s puzzling to clients how I (Sean) manage so much. Well, there are bound to be some principles. Here are just four of them, and we cover two of them in this first episode. Right click to save this episode. Principle 1: Getting […]
[Continue reading...]
It’s that time of the year when many of us travel. If it’s even a short trip, we get jetlagged for days. How do you beat it? Here’s a theory based on my “diaries”. Diaries? Yes, diaries. Let’s find out. Right click to save this episode. Since 2012, I’ve kept a meticulous diary—well, two diaries. […]
[Continue reading...]
How do you grow your business? How do you get your business projects started and completed? It’s normal to want to wait for the perfect moment to start a project. However, that’s usually a mistake. A tiny, random project can be started right away. And in a little while, a whole decade or two decades […]
[Continue reading...]Live Online Course (With Sean D’Souza) The Article Writing Live Online CourseLearn why articles do a far superior job of attracting the clients that you want (and how the right articles make you the expert in your field) Registrations open:21 February 2025Course duration: 28 April – 20 July 2025(Important Note: There will be no live […]
[Continue reading...]
At times, you simply can’t think of an analogy, and you reach for something that’s been used many times before. However, there’s zero fun in using a tired analogy. How can you take this rather overused analogy and turn it into something with oomph? Let’s find out. Right click to save this episode. Here’s a […]
[Continue reading...]
Probably the biggest mistake that most of us make is that we try to find analogies. We sit down at a desk and wrack our brains trying to find an analogy that’s just right. Instead, we end up with analogies that have been used repeatedly by other people. Or analogy doesn’t seem fresh—and certainly not […]
[Continue reading...]
When we sit down to write an article, or design a presentation, we tend to slip in an analogy. However, most of the analogies that we seem to come up with are “boring and tired”. The reason why we struggle so much is because we’re going about it the wrong way. And analogies – in […]
[Continue reading...]
We start on a learning journey and then we quickly get lost. Why is this the case? We might have systems in place, reminders that keep going off, but we still don’t have a clear understanding of what will get us to a level of fluency. This level of fluency is called “Base level of […]
[Continue reading...]
When you go for a meal, you follow a sequence. When you are part of a wedding ceremony, there’s also a sequence. Sequences allow us to follow a thread, but it also gives the client a clear pathway. In this article, we look at the power of sequences, how to implement one and why you […]
[Continue reading...]
The Internet has and will always be a great source of getting clients. However, if you notice, it’s also a very crowded space. There’s a place that’s a lot less busy. It’s called “the world offline”. Here’s why you need to do some exploration away from your computer. Right click to save this episode. With […]
[Continue reading...]
