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Psychotactics Blog

Why All The Productivity In The World May Not Matter After All

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Productivity Doesn't Matter

(Click here to listen to the article: Why All The Productivity In The World May Not Matter After All) You are told that you have to be productive, but how productive is productive? We have been working for close to 26 years, and we still have a full day of activity. Isn’t that a good enough reason […]

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Next Psychological Marketing Article: Why You Need To Get Off The Internet – And Meet Real People Instead
Next Step: Read actionable articles on psychological marketing.

Why Feedback Barely Helps Progress (And Why “Instant Feedback” is Crucial, Instead)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

tired-analogies

(Click here to listen to the article: Why Feedback Barely Helps Progress) There’s a reason aeroplane windows aren’t square.In the early 1950’s, one of the most futuristic planes was the de Havilland Comet. It was considered the world’s first commercial jetliner. And yes, it had square-shaped windows. Then, suddenly in 1954, two Comets broke apart mid-air […]

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Next Learning Article: Why Habit-Change Is Almost Always Temporary (And How to Create Lasting Habits)
Next Step: Read actionable articles on learning.

Why Habit-Change Is Almost Always Temporary (And How to Create Lasting Habits)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why Habit-Change Is Almost Always Temporary

(Click here to listen to the article: Why Habit-Change Is Almost Always Temporary) How long does it take to create a habit? In general, people will tell you that it takes about 21 days for a habit to settle in. However, that statistic is slightly misplaced. It takes just one second to make a decision. […]

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Next Learning Article: How To Explain Concepts Elegantly (And Keep The Attention Of Your Audience)
Next Step: Read actionable articles on learning.

How To Consistently Save Time On E-mail (And Other Digital Communication)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How to speed up answering e-mail—and everyday messages as well

(You can listen to the audio of the article too. Click here: How to speed up answering e-mail) Here’s how I leave messages on an answer phone. Hi, this is Sean. Full stop. I wanted to let you know that we might meet tomorrow, comma, and then meet again next week, em dash, but only […]

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Next Time Management Article: How To Become Smarter By Utilising The “Database Concept”
Next Step: Read actionable articles on time management.

Announcing the launch of Wonky Logic: 12 Questions to Stretch Your Mind and Your Life

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Ever wonder why you do what you do—even when it doesn’t excite you anymore? Or why life sometimes feels… empty, even when everything seems perfect? Over the years, we’ve found that the right questions matter more than the right answers.  That’s why in ‘Wonky Logic’, we explore 12 questions that have guided us, challenged us, and sometimes even […]

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Next Events Article: Introducing: Wonky Logic: 12 Questions to Stretch Your Mind & Your Life
Next Step: Read actionable articles on events.

Introducing: Wonky Logic: 12 Questions to Stretch Your Mind & Your Life

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why do we keep doing what we do—even when it doesn’t excite us anymore? Why do we sometimes feel empty, even when everything is going well? And how do we bounce back when life knocks us sideways? In life, the right questions matter more than the correct answers.  People keep asking, “How come you run your […]

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Next Events Article: DaVinci Alumni Special
Next Step: Read actionable articles on events.

How A Slight “Problem-Change” Can Dramatically Make A Massive Difference To Your Business Model?

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why People Fail

What if the secret to growing your business isn’t changing your product, but changing the problem it solves? This article takes you on a surprising journey from airport walkways to creative entrepreneurs, revealing how a simple shift in perspective can unlock untapped markets and breathe new life into what you offer. With real-world success stories […]

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Next Marketing Strategy Article: The Five-Year Lease Concept (And How It Builds Resilience)
Next Step: Read actionable articles on marketing strategy.

How To Explain Concepts Elegantly (And Keep The Attention Of Your Audience)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Keep The Attention Of Your Audience

We all seem to believe that there’s nothing left to explain. There are millions of articles, books and stories out there. Yet, there’s always a way to cut through the clutter. No matter how much information exists, some people are still able to communicate in a way that gets and keep your attention. Here’s how […]

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Next Learning Article: Why Learning Is So Tiresome (And How To Identify And Overcome The Barriers)
Next Step: Read actionable articles on learning.

Why Habits Can Be Temporary And Environment Matters More, Instead?

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why Habits Can Be Temporary And Environment Matters More, Instead

Are you really in charge when it comes to changing your habits? While self-help books promise transformation, true change often stems from a shift in environment. Explore how small differences can influence your daily routines. Let’s jump on the environment bandwagon because it knows where you and I are headed. Right click to save this […]

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Next Human Nature Article: How To Outsmart Procrastination With The 9/10 Principle
Next Step: Read actionable articles on human nature.

How To Use Grumpy People To Find Your Uniqueness

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How To Use Grumpy People To Find Your Uniqueness

You and I avoid grumpy people, if we can. However, when those grumps happen to be your prospects or clients, you better pay close attention. Why? Because they’re they are key to finding out your uniqueness for your products and services. Uniqueness seems so hard to find, but grumpy people are everywhere. Here’s how you […]

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Next Positioning Strategy Article: The Hallelujah Moment: Why Being “Late To The Party” Is Not A Crisis For Your Business
Next Step: Read actionable articles on positioning strategy.
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What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
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    • Start Here First
    • Home Study
      ▼
      • Article Writing
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      • Info Products
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    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
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    • Speaker
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    • Resources
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    • Recipes