Why Clients Buy—And Why They Don't
When creating an information product is the client important? It might seem that a client is extremely important when creating an information product. After all, you’re getting them to tell you exactly what she needs. However, more often than not, this method is a recipe for disaster. Even so, the client is extremely useful in […]
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When you create your business, product or service uniqueness, do you need to test it? Incredible as it seems there’s little point in doing any testing at all. Let’s find out why testing is practically impossible and how instead of wasting time on research, you should follow three steps to make sure your uniqueness occupies […]
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How do you position your products and services? Finding your uniqueness is incredibly difficult, yet some companies do it consistently well. How do you learn from their ability to position their products and services? Also, do you really need a uniqueness for every business product and service? The answer is “yes” and this episode will reveal […]
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Information product sales don’t always increase with promotions alone Often they increase by giving away content that you could easily sell. Do giveaways increase sales? But shouldn’t you stick to giving away tiny reports? What if you were told to give away a big product instead? Would that reap any rewards? Find out in this […]
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Even if you have the best business idea in the world, analysis-paralysis can stop you in your tracks You feel frozen, not sure what to do. So you research. Then you do some more research and educate yourself even more. But that doesn’t get you very far, does it? Even famous people like Leonardo da […]
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How do you know whether your business idea is good or bad? Is there a system of validation for your info-products, courses and workshops, or do you just go with the wisdom of the crowds? This episode shows you exactly what causes one business idea to fail and the other one to succeed. This series […]
[Continue reading...]How does tolerance play a role in small business? It might not seem like tolerance is the root for success, but if you dig deeper, you’ll find that small businesses struggle without the core concepts of tolerance. So how does tolerance play a part in something like a successful artwork, or music, or the next […]
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Do you see marathon runners doing laps after they run past the finish line? A marathon, often run in trying conditions is the perfect example of how you and I should feel after completing a project. We should feel exhausted, yet many of us believe we’re likely to do laps shortly after our epic run. […]
[Continue reading...]How do you maintain a high productivity level when switching tasks? How do you get the brain and body to handle the transition? And how do you manage the transitions with a minimum amount of fuss? Right click here and ‘save as’ to download this episode to your computer. Re-release: How To Achieve A Lot—The Three […]
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You’ve seen how planes circle the airport, right? Well, eventually all those planes have to land, that much we’re sure about However, let’s look at your business project list and see what’s on it. That’s the exercise I went through a few weeks ago and I realised that some of my “planes” weren’t landing at […]
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