Why Clients Buy—And Why They Don't
How do we get talented? Part 2 of “How To Get Talented” is a bit of a shocker. You realise that talent is only the stuff you can’t do. If everyone can do what you can, then it’s not really a talent. Ok, so that’s the spoiler, but listen or read anyway. In this episode Sean […]
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If you’re going to start a podcast, there’s a pretty good chance you’ve been stumped with the issue of research. It’s quite one thing if you’re conducting a podcast interview based on the interviewee’s book or course, but what if the research involves something about their life? I thought I had a great idea by heading off to […]
[Continue reading...]Why do others seem more talented than we are? Is talent inborn? Is it just practice? Or is there something else. Incredibly the key to talent is in the way you define talent. Change the definition and you see it in a whole new light. In Part 1 of this episode on talent, you’ll see […]
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Have you ever watched the way professionals structure their interview on TV? That’s akin to how you should be planning your podcast interview as well. A podcast interview can be super-interesting, or super-boring for the interviewee. While you may not consider yourself to be a professional right this moment, your planning is going to tell right from the […]
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The most intimidating part of starting an interview podcast isn’t the podcast itself. It’s the issue of reaching out to potential interviewees for your podcast. More importantly, your goal is to get the big names in the business, because let’s face it, who listens to small fry? And this is a primary mistake. Almost everyone starts out as […]
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Finding interview guests for your podcast almost seems like finding guests for your party. If you already know a lot of people, you don’t have much of a problem. It’s when you don’t know a lot of people that you really have a problem. And back in 2003-ish, when I first tried to do interviews, I didn’t know […]
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Almost the day you want to start a podcast you get stuck with an important strategic decision. Should you do an interview-based podcast or should you create your own content? Most aspiring podcasters don’t think about this decision too much. They instinctively know the interview podcast is a more expedient choice. It’s hard enough to turn out 500 words on a […]
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Back in 2004, I was pretty good at cartooning and pretty average at marketing. And podcasts, let alone interview podcasts, barely existed. So how do you get more knowledge and how do you get yourself known? You can do podcast interviews. In my case, the interviews were to fill a need. I’d just started a membership site called 5000bc and […]
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Here’s a really bad podcasting strategy Start your podcast, then get quite a few listeners, and stop podcasting. If it sounds really weird, that’s exactly what we did at Psychotactics. Back in 2006 or so, I started a podcast and it was nothing more than reading out the articles that I had on my website. There was no strategy. Still, […]
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I remember the seventh time I went to a bowling alley. I remember it well, because I was consistently knocking down two or three pins. I’d start my run up, let the ball fly and it would angle itself and smash the two or three pins into oblivion. You could say I was the world’s expert […]
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