Why Clients Buy—And Why They Don't
Writing isn’t easy-but it isn’t hard either The key to writing is to know what strategy to follow, so the road isn’t bumpy all year long. This episode isn’t about going down memory lane. Instead, it’s practical advice I wish I’d had—Like how to choose the right coach or the right editor. Writing isn’t all about […]
[Continue reading...]
There’s one reason why you should sell with the price ending in a 9.That reason is to increase your profit. If I sell at at $39, instead of $37, I will make two additional dollars per sale, which means that over time I will earn a lot more, just because of those few dollars. But […]
[Continue reading...]
It’s finally here: The Article Writing Course If you want to be on the course, you’ll need to get to the page below. As you know, we’ve sent you the prospectus and the sales page (without the ‘buy now’ buttons well in advance) so you could do your due diligence. Well, here’s the final step. […]
[Continue reading...]
In the year 2003, I did something incredibly silly. I started a membership site called 5000bc. And one of the first announcements I made on 5000bc was to tell the clients I’d write five articles a week. There was just one problem I had been struggling to write even a single article a week. At […]
[Continue reading...]How do you become an expert in your customer’s eyes? How do you become the person the customer most wants to work with? How do you then increase prices 500% and still have customers wanting to work with you? To understand how this unusual situation occurs, let me tell you a story: I was a […]
[Continue reading...]
“30 Seconds. Just spray and walk away”. In New Zealand, right before the brand “30 Seconds” came along, there may have been dozens of mould and moss removers. So why did “30 seconds” stand out? Ok, it’s time to cover your eyes for a few seconds and try to recall what “30 seconds” asks you […]
[Continue reading...]
This is a continuation from Part 1:Why Clients Don’t Buy (Understanding The Elements of Risk): Episode 81 Part 2: Why The Risk Factor Changes With Every Version Of Your Product/Service Adele—yes, the one and only Adele—the superstar singer/writer did something naughty. In November 2015, a small group of Adele impersonators gathered backstage to take a […]
[Continue reading...]
Why do clients hesitate like crazy when they are about to buy? Risk doesn’t just come in one flavour, yet The Brain Audit takes away a ton of that risk. In this article on pre-sell, we take a forensic look at what happens when you release a new version of your product or service. Is […]
[Continue reading...]
Imagine you had a fairy godmother. And she gave you one wish: The wish of ‘perceived expertise’. This ‘perceived expertise’, means that your customers would look at you and say: “There goes the expert in the field. I only want to work with her/him.” I had such a godmother. And I got a wish from […]
[Continue reading...]If you were to boil down marketing to a single word, it would be “risk”. When a client is ready to buy they still hesitate. Even when there’s a sense of urgency on their part, they still go through a series of steps before they come to a decision. What are those steps? Why do […]
[Continue reading...]
