Why Clients Buy—And Why They Don't
How Do You Escalate Your Path To Greatness When Jim Collins wrote “Good To Great”, he did talk a fair bit about the Hedgehog Principle. But what he stresses more on, is quite another concept called “Preserving the Core and Stimulating Progress”. Why does this concept matter so much? And how do you combine the Hedgehog Principle […]
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Can A Small Business Achieve Greatness? There are two options in life: greatness or mediocrity. But greatness seems so elusive, even so pompous. How do you call your work “great”? How do you even know or benchmark “greatness?”. And can a small business achieve greatness or do you have to be a dominant player like […]
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Imagine being a hostage at your own workshop! Imagine not having access to your own venue; having to take permission from someone else just to conduct your event. This is the crazy story of the very first Psychotactics U.S. Workshop. And while it’s an entertaining story all by itself, there’s a lot to learn as well […]
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When you buy Dartboard Pricing-How To Increase Prices Without Losing Customers you’ll also get—‘5-Steps To Starting Up A New Project Successfully’ (worth $49) absolutely free. Dartboard? As in darts and a dartboard? Yes, exactly! If you go to a bookstore and buy a dozen books on pricing, you will find pricing is some incredibly sophisticated system. You’ll run into […]
[Continue reading...]Do you have a ton of ‘ums’ and ‘ahs’ when you speak? When you’re speaking to a client or presenting your product or service, do you have a ton of ‘ums’ and ‘ahs’? Do you find it frustrating, but don’t know how to get rid of that irritation? And if you’re recording an event, a […]
[Continue reading...]Most goal setting is designed for failure Who’s Doug Hitchcock? And in a world full of goal-setting exercises, why does Doug’s system stand out? Find out why most goal-setting goes hopelessly off the mark and Doug’s plan works almost like magic year after year. Find out how we’ve made almost impossible dreams come true with this goal-setting […]
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What’s wrong with this statement? “Instead of wondering when our next vacation is, we should set up a life we don’t need to escape from.” There doesn’t seem to be anything wrong here, is there? And yet this entire line is based on a myth. And this is not the only business myth that circulates […]
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The landing page is the event but what comes before? Your landing or sales page is how you introduce your product or serve to your customers. But what is the event that comes before? When you’re so focused on a sales page, it’s easy to forget that the sales page/landing page is just one tiny step in the whole […]
[Continue reading...]You don’t need to resort to cheap gimmick When we think of exclusivity, we often see sales pages that seem to have these ticking clocks. They’re creating urgency by forcing our hand. And as small business owners, we often buy into that urgency. Yet, you don’t need to resort to these cheap gimmicks when you […]
[Continue reading...]Isn’t it a pain creating a new product? With tens of thousands of similar products or services in the market, it seems impossible to make your product stand out. But is there a way to make your product/service irresistible—and without looking cheesy? Can you really use simple techniques to create a great offer? This episode shows you two […]
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