Why Clients Buy—And Why They Don't
Imagine your roof is leaking. Drip. Drip. Drip. Can you afford to ignore the drip? Sure you can, because it’s not flooding the carpet quite yet. But small as it is, that drip won’t go away. As you sit down to do your work, that drip is audible, and you know you have to fix […]
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What is the meaning of life? This utterly vast and philosophical question pops into our lives with amazing frequency. But is it the right question to ask? What if we move the words around a bit and asked another question. Like: What gives your life meaning? Hmm, that changes things a bit doesn’t it? And […]
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Over $600,000. One book alone has made us over $600,000 in nett profits. That book is called The Brain Audit. Interestingly, it’s never been on any bestseller list We’ve never bothered with any joint ventures to help us sell the book. No advertising, no affiliates, not even any adwords of any kind. No book tours, no […]
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When I was little, I had a remote controlled car. I’d put the batteries into the car; another set into my remote and I was guaranteed an afternoon of fun. This car—a yellow Lamborghini Countach—could go left, right, race ahead and reverse just as easily. But what’s good for a 12-year old isn’t necessarily great […]
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We find writing content to be such a tedious task The reason is because we don’t understand the barriers that get in our way. Instead, we write, edit, write, edit — and drive ourselves crazy. One of the ways to get over the barriers of creating content is to use the Captain Kirk and Mr Spock method. […]
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Think of your brain as a fuel tank. Let’s say you have to make a trip to the supermarket to buy groceries for the week. Let’s say you then have to go to the dentist because you have some excruciating pain. But then later in the day you just drive because you feel like driving. […]
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Southwest Airlines made one tiny change that probably added $80-100 million to their operating profits. Interestingly, this small change might create customer retention even though the customer ends up paying a fair bit more. It seems odd to think of higher prices being critical to customer retention, doesn’t it? If you’ve ever been on a […]
[Continue reading...]No matter where you go, you run into people with the same problem—time. Whether you’re a small business owner, or run a big company, it’s all about time, and getting things done. A lot of time saving can be done without too much effort on your part, and by simply using software. Software that does […]
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Most of us detest chaos. But there’s not a day when chaos doesn’t show up and hang around for a good part of the day. We can ignore chaos, but it won’t go away. But what if we planned around it? What if we actually took chaos into consideration so that when it shows up–if […]
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Should you lower your prices? In Part 1 of Persistent Myths of Pricing (And How To Overcome Them), we looked at Myth 1: Ending prices with 7 or 9 (e.g. $97 or $99 instead of $100) Now, let’s look at Myth 2: The Fear of Pricing—You can feel the “right price” in your gut. Should […]
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