Why Clients Buy—And Why They Don't
Have you visited a website and left shortly after reading an article? Why did the site fail to get you to sign up? Or why didn’t you buy a product or service? The answer lies in the content of your articles and the way you structure them. Article writing is about creating a solid “next step”, […]
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In my career as a cartoonist, I noticed something interesting. No matter where you go on the planet, you can find a five year old that is not only capable of drawing, but is eager to draw. Then, they turn six. Then, shortly after, they turn 35—and they draw like a five-year-old. So what happened between […]
[Continue reading...]How do you dramatically increase your rate of learning? And why do we get stuck when we’re trying to learn a new skill? Strangely the concept of boxes comes into play. We move from beginner to average—and then we spin in that middle box, never moving to expert level. So how do we move to […]
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How much would you charge to put a nail in the wall? What if I told you I’d pay you with an elaborately cooked, four-course meal, just to put that nail in the wall? Sounds bizarre, doesn’t it? That’s exactly what I’d do, to avoid the trouble of “putting a nail in the […]
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“I can’t draw a straight line!” These aren’t just the words I hear from clients. They’re the words I heard from my wife, Renuka. You see, Renuka never considered herself to be an artist. After all, no one in her family was known for their art, let alone drawing cartoons. It seemed logical that talent […]
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How did you get to New Zealand? That’s the question I get most of all from clients. And there’s a story, a very interesting story behind our move from India to New Zealand. In this episode Sean talks about Part 1: What I was looking for, when I was 13 years old Part 2: Getting […]
[Continue reading...]How many hours do you work on vacation? You don’t. But then what about the e-mails? How do you deal with clients? Are you supposed to just close down your business? This episode shows you how we deal with vacations at Psychotactics. We’ve been going on our “three-month” vacations since 2004 and have had to […]
[Continue reading...]How do you avoid losers as clients? How do you completely sidestep the clients that don’t pay, cause trouble and push you around? Surprisingly, the answer lies in testimonials. There are elements of testimonials that cause clients of a certain kind to get attracted to you. So how do you harness that latent power of […]
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Imagine you sold a course that was worth $2500 to a client. Imagine you also sent a bar of chocolate, just as a thank you. Six years later, what does the client remember? Yes, you have the right answer: they remember the chocolate! Incredible as it may sound, the expense of the course is long […]
[Continue reading...]Is it really easy to build a cult-like following for your brand? Yes, but the core of that branding lies in the “adjective”. Yes, that very same grammar lesson you had at school. When you look at the biggest and most well-defined brands in history, you find they are defined by a single word. Let’s […]
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